Blockchain Consent Provenance for Consumer Data Supply Chains

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

The lack of standardized consent management and provenance tracking in consumer data supply chains complicates compliance with privacy regulations, necessitates laborious and costly integration processes, and hinders consistent consumer consent management across multiple companies, while opt-out mechanisms are inefficient and lack centralized oversight.

Innovation Solution

A blockchain-based decentralized ledger system for managing consumer consents, enabling standardized data transfer and opt-out processes, ensuring compliance with regulations like GDPR by maintaining a transparent and synchronized record of consent across participating companies.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If traditional centralized data management systems are used, then data processing is simple and fast, but data privacy cannot be ensured and user control is lost

Engineering Contradiction:
Improvedata privacyVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system segments data management by creating individual blockchain records for each data element, with each record containing metadata about the data, its location, and access permissions. This segmentation allows decentralized control while maintaining manageable complexity through standardized record structures.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The blockchain acts as an intermediary layer between data providers and consumers, mediating trust and control without requiring direct centralized authority. The distributed ledger records all data transactions, providing transparency and auditability while reducing the need for complex centralized management systems.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If data is stored on multiple servers and clouds, then data availability is improved, but tracking data location and access becomes complex

Engineering Contradiction:
Improvedata availabilityVSAvoiddata location tracking
Core Design Contradiction:
ReliabilityVSLoss of information

Solution Approach 1:

The system implements feedback mechanisms where every data access and transfer event is recorded on the blockchain, creating an immutable audit trail. This feedback loop provides continuous visibility into data location and access patterns, enabling real-time tracking without requiring complex centralized monitoring systems.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The blockchain-based tracking system serves multiple functions simultaneously: it tracks data location, monitors access patterns, ensures data integrity, and provides audit capabilities. This multi-functionality consolidates what would otherwise require multiple separate systems into a single unified tracking mechanism.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of manufacture

If consent management is manual and centralized, then implementation is simple, but compliance with diverse data protection laws becomes difficult

Engineering Contradiction:
Improveimplementation simplicityVSAvoidcompliance adaptability
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The consent management system is dynamic, allowing users to grant, revoke, or modify permissions at any time through the blockchain interface. The system automatically adapts to different compliance requirements by enabling granular control over data access rights, making it versatile for various regulatory environments without requiring complex manual configuration.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

Users directly control their own data permissions through the blockchain interface, eliminating the need for complex centralized consent management. The system provides self-service functionality where users can manage their own consent preferences, and the blockchain automatically enforces these preferences across all data access requests, simplifying implementation while improving compliance adaptability.

Inventive Principle:
Principle #25Self-service

4Adaptability or versatility

If data sharing is enabled across multiple organizations, then data utility is improved, but security risks and breach propagation increase

Engineering Contradiction:
Improvedata sharing capabilityVSAvoidsecurity risks
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The system applies local quality control by implementing fine-grained access permissions for each data element, allowing different levels of access for different users and organizations. This enables data sharing across multiple organizations while maintaining security through localized permission control, preventing unauthorized access and limiting breach propagation to only those with explicit permissions.

Inventive Principle:
Principle #3Local quality

Data Source

PatentEP3850789B1Consent provenance and compliance tracking over a complex consumer data supply chain using blockchain distributed ledger
Publication Date: 2026.05.06 LIVERAMP
  • EP3850789B1 patent drawingFigure 1
  • EP3850789B1 patent drawingFigure 2
  • EP3850789B1 patent drawingFigure 3

AI summary

The invention is a system based on decentralized ledgers to enable compliance with privacy regulations. A consumer identifier (consumer ID) allows consent provenance to be saved in a shared decentralized ledger. The consent ID also empowers consumers to query as to how their data has been moved through the data supply chain. The consumer data itself is not stored in the blockchain, only consents and data transfer events. A consent API allows companies to enter the original consumer consent in a consent ledger; a data transfer API allows companies to record transfers from one to another; and a subscription API allows companies to be notified of changes to a given consent.