Blockchain Customer Data Store Unifies Multi-Channel Transaction Records
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Solution Overview
Problem
Existing business models face challenges in integrating heterogeneous multi-channel customer data due to fragmented views and varying information across different channels, leading to inefficient customer relationship management and regulatory compliance.
Innovation Solution
A blockchain-based data store system that aggregates and validates customer transaction data across multiple communication channels, creating a unified customer view and ensuring data integrity through a validation process among channels, thereby aligning customer identifiers and reducing data duplication.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If customer data is kept in distinct repositories for each communication channel, then data storage and management is simplified for each channel, but the customer view becomes fragmented and information integration becomes problematic
Solution Approach 1:
The patent merges data from multiple communication channels into a unified customer view using blockchain technology. Each channel's transaction data is consolidated into a single customer record on the blockchain, eliminating fragmentation while maintaining the organizational simplicity of channel-specific data collection.
2Loss of information
If information from separate channels is integrated, then a unified customer view is achieved, but data validation and identifier alignment across channels become complex
Solution Approach 1:
The blockchain acts as an intermediary layer that standardizes and validates customer identifiers across different communication channels. The system uses the customer's username or email address as a consistent key to aggregate data from multiple channels, simplifying the validation process by providing a universal identification mechanism.
3Productivity
If a unified customer view is created across multiple channels, then customer relationship management is improved, but data security and integrity challenges increase
Solution Approach 1:
The patent replaces traditional centralized data storage and validation mechanisms with a blockchain-based distributed ledger system. This substitution provides enhanced security through cryptographic hashing, immutable record-keeping, and distributed consensus, thereby improving data integrity while maintaining CRM efficiency.
4Reliability
If transaction data is aggregated in a blockchain, then data quality and immutability are enhanced, but system complexity and implementation difficulty increase
Solution Approach 1:
The blockchain system performs multiple functions simultaneously: it serves as a distributed ledger for immutable record-keeping, a validation mechanism for customer identifiers, a data aggregation platform for multiple channels, and a security layer for data protection. This multi-functionality justifies the increased complexity by delivering comprehensive solutions to multiple problems.
Data Source
AI summary
A customer blockchain data store is provided. An exemplary method comprises obtaining a blockchain associated with a given customer of an enterprise having multiple customer communication channels, wherein the blockchain comprises transaction data for the given customer with the customer communication channels; obtaining new transaction data for the given customer for a given one of the customer communication channels; providing the new transaction data for the given customer to additional customer communication channels; receiving a validation of the new transaction data from the additional customer communication channels based on one or more predefined validation criteria; and storing the validated new transaction data for the given customer in the blockchain associated with the given customer. The validation optionally comprises the additional customer communication channels verifying information about the given customer in the new transaction data and/or aligning a customer identifier across the plurality of customer communication channels.