Blockchain Data Registry for Privacy-Preserving Ad Targeting
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Solution Overview
Problem
Current data management systems face challenges in ensuring data privacy, relevance, and monetization, as traditional advertising methods rely on blind targeting, leading to irrelevant advertisements and misuse of user data, while lacking effective mechanisms for data ownership and control.
Innovation Solution
A system and method utilizing a blockchain-based data registry that assigns unique identifiers, authenticates and verifies data, and allows users to tokenize their data, enabling secure, transparent, and controlled data management, monetization, and ownership, with user-centric data segmentation and targeting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional blind advertising and cookie-based targeting are used, then advertising reach and data collection are improved, but data privacy, user trust, and advertisement relevance deteriorate
Solution Approach 1:
The patent introduces a data registry system as an intermediary between advertisers and users. This registry stores verified ownership claims and authorization information, acting as a mediator that enables targeted advertising while preserving user privacy and control over their data
Solution Approach 2:
The system segments user data into authorized and unauthorized portions based on ownership claims stored in the registry. Advertisers can only access and target users whose authorization claims are verified in the registry, creating segmented access that protects privacy while enabling relevant advertising
2Quantity of substance
If cookie-based behavioral targeting is used, then advertising data collection is improved, but advertisement relevance and user experience deteriorate
Solution Approach 1:
The registry system provides feedback mechanisms where users can verify their authorization status and control their data sharing preferences. Advertisers receive feedback from the registry about user authorization, enabling them to adjust targeting strategies to improve user experience while maintaining data collection effectiveness
3Quantity of substance
If data is collected without verification mechanisms, then data availability is improved, but data authenticity and ownership verification deteriorate
Solution Approach 1:
The system performs preliminary verification of ownership claims before allowing data access or advertising targeting. The registry pre-stores verified ownership information and authorization claims, so that when advertising campaigns are executed, the verification has already been completed in advance
Solution Approach 2:
The patent uses cryptographic tokens and digital signatures as lightweight, easily verifiable proof of ownership and authorization. These digital artifacts can be quickly validated by advertisers without requiring complex verification processes, enabling both data availability and precise ownership verification
Data Source
AI summary
A system, method, and data registry system for registering a claim of ownership rights. Data associated with an asset is received in a data registry system. A unique identifier is automatically assigned for the data. The data is automatically identified and classified. The data, the asset, and a potential claim associated with the asset is authenticated and verified. A digital representation of the asset including at least a claim is created in the data registry system. The claim is stored in a digital ledger of the data registry system. Requests for information associated with the claim are answered.