Blockchain Digital Asset Provisioning for Retail Counterfeiting
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Solution Overview
Problem
The challenge lies in effectively addressing the issue of counterfeit products, particularly in the retail sector where high-end footwear and apparel are often counterfeited, and in the digital realm where digital products can be easily reproduced, leading to loss of brand value and exclusivity control.
Innovation Solution
The implementation of cryptographic digital assets secured by blockchain technology, which allows for the creation, distribution, and control of digital representations of retail products, enabling secure ownership and scarcity, linking physical products to virtual collectibles and allowing for controlled breeding and production of new tangible items.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If digital products are made freely reproducible, then ease of manufacture and distribution is improved, but brand value and exclusivity control deteriorate
Solution Approach 1:
The patent applies the copying principle by creating digital twins or virtual representations of physical products that can be freely copied and distributed. These digital copies are secured using blockchain technology, allowing unlimited reproduction while maintaining exclusivity through cryptographic verification of authenticity and ownership records.
Solution Approach 2:
The patent introduces blockchain technology as an intermediary between digital reproduction and exclusivity control. The blockchain serves as a mediator that verifies authenticity, tracks ownership, and maintains brand value while allowing digital assets to be freely copied and distributed across the network.
2Productivity
If supply of digital objects is unconstrained, then productivity and distribution speed are improved, but control over exclusivity and brand promotion opportunity deteriorate
Solution Approach 1:
The patent enables unlimited copying and distribution of digital objects while maintaining exclusivity control through blockchain verification. The system allows rapid distribution of digital twins, virtual goods, or product information without compromising brand control, as each copy can be verified through cryptographic records on the blockchain.
Solution Approach 2:
The patent adds a new dimension of verification through blockchain technology to the traditional digital distribution model. This additional layer provides immutable records of authenticity and ownership, enabling unconstrained distribution in the digital realm while maintaining exclusivity control through cryptographic verification.
3Ease of operation
If digital objects are freely duplicated, then ease of operation and accessibility are improved, but loss of brand value and collector perception deteriorates
Solution Approach 1:
The patent creates freely accessible digital copies of products while maintaining brand value through blockchain verification. Users can access, view, and share digital twins or virtual representations without compromising authenticity, as the blockchain provides immutable verification that distinguishes genuine items from counterfeits.
Solution Approach 2:
The blockchain serves as an intermediary verification system that enables easy access to digital objects while maintaining brand value. It mediates between the desire for accessibility and the need for exclusivity by providing cryptographic verification that confirms authenticity without restricting access to the digital representations themselves.
Data Source
AI summary
Presented are cryptographic digital assets for retail products, methods for making/using such cryptographic digital assets, and computing systems for generating, intermingling, and exchanging blockchain-protected products. A method for provisioning cryptographic digital assets associated with retail product transfers includes broadcasting notifications of a future transaction of a retail product, and receiving, over a distributed computing network from the computing devices of multiple users, requests to participate in the transaction. A select number of users is added to a virtual line associated with the retail product transaction; from the virtual line, a first user is selected to receive the retail product and a second user is selected to receive a cryptographic digital asset containing a digital retail product and a unique digital asset code. The cryptographic digital asset is transferred to the second user’s digital wallet, and the unique digital asset code is recorded on a record block of a blockchain ledger.