Blockchain Entitlement Personalization With Lower Network Overhead

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Solution Overview

Problem

Native blockchain technologies lack features to enable businesses to continuously and personally engage with customers at scale, requiring manual and computationally expensive processes for customizing blockchain-based offerings, leading to inefficient use of computing and network resources.

Innovation Solution

Implementing entitlements on blockchain that can be automatically customized and personalized for customers based on customer data, allowing businesses to define parameters for universal, categorical, and personalized entitlements, which are then recorded and delivered through blockchain-based systems.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If manual processes are used to customize blockchain-based offerings for each customer, then personalized customer experiences can be achieved, but computing and network resources are excessively consumed

Engineering Contradiction:

Improvepersonalization capabilityVSAvoidcomputing resource usage

Core Design Contradiction:

Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The patent segments entitlement parameters into three distinct categories: universal parameters (applicable to all customers), categorical parameters (applicable to customer segments), and personalized parameters (specific to individual customers). This segmentation allows the system to apply appropriate levels of customization without manually configuring every parameter for every customer, thereby reducing computing resource consumption while maintaining personalization capabilities.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent implements preliminary action by pre-configuring universal and categorical entitlement parameters before customer interactions occur. Businesses can define these parameters in advance based on customer segments and general policies, so that during actual customer engagements, only minimal personalized adjustments are needed. This reduces the real-time computing burden and enables faster, more efficient customer experience delivery.

Inventive Principle:

Principle #10Preliminary action

2Manufacturing precision

If comprehensive customer data processing is performed to personalize entitlements, then customer experience quality improves, but network latency increases

Engineering Contradiction:

Improvecustomer experience qualityVSAvoidnetwork latency

Core Design Contradiction:

Manufacturing precisionVSLoss of time

Solution Approach 1:

The patent applies local quality by processing different types of customer data with different levels of detail and computation. Universal entitlements require no individual customer data processing, categorical entitlements require processing of segment-level attributes, and personalized entitlements require processing of individual customer preferences. This localized approach to data processing ensures that only necessary data is processed at the appropriate level, improving customer experience quality while minimizing unnecessary computational latency.

Inventive Principle:

Principle #3Local quality

3Adaptability or versatility

If custom blockchain offerings are created for each customer interaction, then customer engagement improves, but packet generation costs increase

Engineering Contradiction:

Improvecustomer engagement capabilityVSAvoidpacket generation volume

Core Design Contradiction:

Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The patent implements universality by creating entitlement templates that can serve multiple customers with similar characteristics. Universal entitlements can be applied to all customers, categorical entitlements to groups of customers, and personalized entitlements to individuals. This multi-functional approach allows a single entitlement configuration to serve multiple purposes and multiple customers, reducing the need to generate unique blockchain packets for every customer interaction while maintaining high engagement capability.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS12530694B2Using entitlements deployed on blockchain to manage customer experiences

Publication Date: 2026.01.20 ADOBE INC

AI summary

Methods and systems are provided for using entitlements deployed on blockchain to manage customer experiences. In embodiments described herein, customer data for a customer is accessed via a blockchain-based entitlement generator component. A representation of an entitlement for the customer is generated based on a plurality of parameters of the entitlement via the blockchain-based entitlement generator component where the representation of the entitlement includes a portion of the customer data for the customer. The representation of the entitlement is recorded on a blockchain via the blockchain-based entitlement generator component.