Blockchain Media Resource Allocation Server for Transparent Bidding
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Solution Overview
Problem
The existing media resource allocation methods in real-time bidding (RTB) systems lack transparency and authenticity due to the centralized and opaque bidding processes performed by advertisement exchange (ADX) servers.
Innovation Solution
Implementing a blockchain system where media resource allocation servers manage a target blockchain to store transaction data, receiving media resource information, and allocating resources based on requirements and preset rules, with consensus-driven block generation and storage to enhance transparency and authenticity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a centralized ADX server performs bidding algorithms, then the service efficiency is improved, but the transparency and authenticity of the allocation process deteriorates
Solution Approach 1:
The patent segments the centralized ADX server into multiple independent allocation servers that form a blockchain network. Each server independently executes bidding algorithms and maintains a copy of the allocation ledger, eliminating the single point of control while preserving collective decision-making capability. This segmentation enables both efficiency (through parallel processing) and authenticity (through distributed verification).
Solution Approach 2:
The patent introduces blockchain technology as an intermediary layer between the bidding algorithms and the allocation results. The blockchain ledger acts as a trusted mediator that records all bidding transactions immutably, allowing participants to verify the authenticity of the allocation process without compromising the efficiency of the bidding execution. Smart contracts serve as automated intermediaries that enforce allocation rules transparently.
2Device complexity
If a centralized ADX server manages all bidding, then the system complexity is reduced, but the trustworthiness of the allocation process deteriorates
Solution Approach 1:
The patent makes each allocation server multi-functional: they simultaneously perform bidding algorithm execution, ledger maintenance, transaction verification, and consensus participation. This universality distributes the trust function across multiple nodes without requiring a complex hierarchical structure, maintaining relative system simplicity while enhancing trustworthiness through decentralization.
Solution Approach 2:
The patent implements continuous feedback mechanisms where each allocation server monitors and verifies the actions of other servers in real-time. The blockchain ledger provides immediate feedback on transaction validity, and consensus protocols ensure that deviations from agreed-upon allocation rules are detected and corrected. This feedback loop maintains trustworthiness through transparent, verifiable operations.
Data Source
AI summary
This application includes a media resource allocation method, performed by any media resource allocation server in a blockchain system. In the method, media resource information is received from a media resource server. Media resources for a plurality of media resource request servers are allocated according to (i) media resource requirements of the plurality of media resource request servers, (ii) the media resource information, and (iii) a preset allocation rule. The transaction data generated in the media resource allocation process is stored into the target blockchain.