Blockchain Media Routing for Attribution and Data Control
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Solution Overview
Problem
Current systems lack the ability to map media content across providers, stream the same content from multiple legal access points, and attribute media content ownership accurately, which limits user control over data access and compensation for content consumption and sharing.
Innovation Solution
A blockchain-enabled crypto asset system that allows users to control advertiser access to personal data, compensates users with crypto assets for social amplification, and tracks asset allocation, while enabling smart routing and synchronization of media content across multiple legal access points using blockchain technology and metadata mapping.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users access content from multiple legal access points, then content availability and user control are improved, but content attribution and ownership tracking become more complex
Solution Approach 1:
The patent introduces a blockchain-based intermediary system that acts as a neutral mediator between multiple content access points and users. This blockchain network tracks and verifies content attribution across different legal access points, providing a unified verification layer that simplifies the complexity of tracking content ownership and user access rights across multiple sources.
Solution Approach 2:
The patent replaces traditional centralized attribution tracking mechanisms with a decentralized blockchain-based system. This substitution eliminates the need for complex centralized databases and manual verification processes, using cryptographic proof and distributed consensus to automatically track and verify content attribution across multiple access points.
2Productivity
If personal data is shared with advertisers, then advertising effectiveness is improved, but user privacy control is reduced
Solution Approach 1:
The patent implements preliminary action by requiring users to pre-configure their data sharing preferences and privacy settings before any advertising interactions occur. The system establishes user consent frameworks and data release rules in advance, allowing users to control what personal data can be shared with advertisers and under what conditions, thereby maintaining privacy control while enabling targeted advertising.
Solution Approach 2:
The patent incorporates feedback mechanisms where users can review, modify, and revoke their data sharing permissions at any time. The system provides continuous feedback to users about what data is being shared, with whom, and for what purpose, allowing dynamic adjustment of privacy settings based on user preferences and advertising effectiveness requirements.
3Extent of automation
If crypto assets are used for compensation, then user incentive and tracking are improved, but system complexity and implementation difficulty increase
Solution Approach 1:
The patent makes the blockchain system multi-functional by designing it to simultaneously handle content attribution verification, user compensation tracking, advertising data management, and social amplification rewards. This universal blockchain infrastructure eliminates the need for separate systems for each function, reducing overall system complexity despite the advanced technology involved.
Solution Approach 2:
The patent implements self-service mechanisms where the blockchain system automatically performs compensation calculations, tracks user activities, and distributes crypto assets without requiring manual intervention. The system autonomously verifies content consumption, social amplification actions, and advertising interactions, then automatically executes compensation transactions based on pre-programmed smart contracts.
4Productivity
If social amplification is rewarded, then content reach and user engagement are improved, but data attribution and reward allocation become more complex
Solution Approach 1:
The patent uses disposable cryptographic tokens and temporary identifiers to track social amplification actions. Each amplification event (share, like, comment) is recorded with a unique, single-use identifier that verifies the action without requiring long-term storage of detailed user behavior data. This approach enables precise attribution of content reach while simplifying data management and reward allocation.
Data Source
AI summary
Blockchain-enabled crypto asset systems and a Digital Social Recorder system are operable within a computer network environment for allowing a user to control how advertisers access the user's personal data; allowing crypto asset compensation in exchange for social amplification; and tracking asset allocation. Payments made via blockchain tracking, and the distribution of any revenues derived from cost savings provided to terrestrial, satellite or digital radio broadcasters back to music rights holders and other related groups are provided. These rights holders typically like to incentivize consumers, and by using the crypto assets or tokens created by the present invention, a reward for listening/consuming may be provided. Further, payments for industry services to the rights holder are contemplated to include, but not be limited to any Performance Rights Organizations (PROs), Record Labels, Publishing Companies/Administrators, Managers, Agents or any fractional rights holders or owners who would hold claim against any such revenues.