Blu-ray Content Package with Embedded App for Remote Device Distribution

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Solution Overview

Problem

Existing systems for distributing digital content, such as Blu-ray discs, are limited by compatibility issues between devices, preventing playback on non-compliant devices and restricting the distribution of additional content that is not included in the initial package.

Innovation Solution

A system and method that allows a first device to connect to a server via a network, enabling the transfer of second content to a second device, which cannot play the first content, by using a controller, network interface, and software to direct the second content to the second device, even if it is not included in the initial content package.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If digital content is distributed as a package formatted for a specific standard (e.g., Blu-ray), then the content can be played on compliant media players, but it cannot be played on non-compliant devices (e.g., cell phones, PDAs)

Engineering Contradiction:
Improveplayback compatibilityVSAvoiddevice compatibility
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The patent divides the digital content into two distinct segments: (1) first digital content formatted according to a first standard for playback on compliant media players, and (2) second digital content formatted according to a second standard for playback on non-compliant portable devices. This segmentation allows each content type to be optimized for its target device while both coexist in the same distribution package.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The distribution package is designed with multi-functionality to serve multiple device types simultaneously. The package includes both first content for Blu-ray players and second content for portable devices like cell phones and PDAs, enabling a single package to fulfill multiple playback functions across different device platforms.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of operation

If additional content is distributed separately from the main content package, then device compatibility can be maintained, but user convenience and promotional opportunities are reduced

Engineering Contradiction:
Improveuser convenienceVSAvoidcontent distribution structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent merges the distribution of main content and additional content into a single integrated package. The first and second digital content are both included in the same distribution unit, allowing users to access both content types simultaneously without needing separate distribution channels or complex content management processes.

Inventive Principle:
Principle #5Merging (Combining)

3Reliability

If content is encoded in a specific audio-video codec to meet standard requirements, then playback reliability is ensured, but adaptability to different device formats is limited

Engineering Contradiction:
Improveplayback reliabilityVSAvoidcodec adaptability
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The patent applies different audio-video codec characteristics to different content segments within the same package. The first content uses codecs optimized for Blu-ray playback reliability, while the second content uses codecs optimized for portable device compatibility. Each segment has the specific quality characteristics needed for its target platform.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS9100726B2Selection and distribution of second digital content to remote device using application embedded in first digital content package
Publication Date: 2015.08.04 WARNER BROS ENTERTAINMENT INC
  • US9100726B2 patent drawing
  • US9100726B2 patent drawing
  • US9100726B2 patent drawing

AI summary

A media (e.g., Blu-Ray) first content package includes a link to an application for sending second content to a remote device, especially a mobile telephone. The application is included in the first content. The second content is not included in the first content. The application presents a list of second content choices, selectable by a user. The application receives a destination address for the second content from user input and sends the destination address to a second content server. The second content server contacts the remote device having the indicated destination address, and confirms that receipt of second content will be accepted. Upon receiving confirmation, the second content server transmits the second content to the remote device. The technology may be used to provide content to mobile devices, such as mobile phones, in association with distributed media such as Blu-Ray discs configured for being played by a media player.