Blueprinting System for Hierarchical Asset Inheritance
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Solution Overview
Problem
Managing multi-channel and multi-dimensional online marketing campaigns is cumbersome due to inconsistent content delivery across various platforms, leading to a sloppy product presentation and unpredictable brand communication, as existing systems lack an efficient architecture for sharing resources while maintaining unique content control across multiple publications.
Innovation Solution
Implementing a blueprinting system within a content management system that allows for hierarchical or semantic models of web-based marketing campaigns, enabling automatic inheritance of changes in assets from parent to child publications, with assets stored on an external content library, facilitating one-click updates and maintaining brand consistency across multiple sites.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If manual management of assets across multiple publications is used, then each publication can have unique content control, but content delivery becomes inconsistent and brand communication becomes unpredictable
Solution Approach 1:
The system segments publications into hierarchical groups (e.g., parent publications and child publications) and separates asset management into inheritable components. This allows consistent branding assets to be managed at the parent level while individual publications retain control over unique content, resolving the contradiction between consistency and uniqueness.
Solution Approach 2:
The patent introduces an intermediary blueprinting system that mediates between central asset management and individual publication needs. The blueprint acts as a template that defines inheritance rules and asset relationships, enabling automatic propagation of brand assets while allowing local customizations, thus ensuring consistency without manual intervention.
2Reliability
If changes in assets are manually propagated across publications, then brand consistency can be maintained, but the process becomes tedious and time-consuming
Solution Approach 1:
The system performs preliminary action by pre-configuring blueprint templates that define asset inheritance relationships before actual content updates are needed. When assets need to be updated, the pre-established blueprint rules automatically propagate changes across all relevant publications, eliminating the need for manual intervention and significantly reducing update time while maintaining consistency.
Solution Approach 2:
The blueprinting system enables self-service automation where the system automatically detects asset changes and propagates them across publications based on predefined inheritance rules. This eliminates the need for manual asset propagation, reducing both time loss and human effort while ensuring consistent content delivery across all publications.
3Adaptability or versatility
If each publication is treated as a unique site with full control, then customization is maximized, but resource sharing becomes inefficient and development efforts increase
Solution Approach 1:
The patent implements universality through blueprint templates that can serve multiple publications simultaneously. A single blueprint can be instantiated across numerous publications, allowing them to share common assets and configurations. This enables efficient resource sharing while maintaining the ability for each publication to have unique customizations through localized content overrides, thus improving productivity without sacrificing adaptability.
Solution Approach 2:
The system uses a nested structure where publications are nested within hierarchical groups and inherit assets from parent publications. This nested doll approach allows smaller publications to contain within them the broader branding and asset structure of parent publications, enabling efficient resource sharing at higher levels while allowing customization at lower levels, thereby improving development efficiency without reducing publication versatility.
Data Source
AI summary
Content management systems that utilize blueprinting and external content libraries are described herein. Methods for managing a web-based marketing campaign using a blueprint may include establishing a blueprint for a web-based marketing campaign using a content management system, the blueprint having rules for managing assets utilized by at least a portion of a plurality of publications of a hierarchical model of the web-based marketing campaign, the plurality of publications having at least one parent publication and at least one child publication. In some instances, at least a portion of the assets utilized by the hierarchical model may be stored on an external content library. The methods may also include determining a change in at least one asset for the at least one parent publication, and automatically inheriting the change in the at least one asset for the at least one parent publication to the at least one child publication according to the blueprint.