Bluetooth Beacon Customer Engagement System
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Solution Overview
Problem
Existing systems fail to provide a universal and infrastructure-compatible method for venues to connect with customers across diverse geographic, cultural, economic, ethnic, racial, and religious backgrounds, making it difficult for venues to effectively engage with their customer base.
Innovation Solution
A system utilizing low-energy Bluetooth communication between mobile devices and venue apparatuses, including gaming devices, via a wireless local area network (WLAN), which verifies transmissions and presents personalized greetings to users within a predetermined distance, leveraging existing infrastructure to facilitate customer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a venue implements a customer connection system, then customer engagement is improved, but device complexity and infrastructure requirements increase
Solution Approach 1:
The system uses a universal beacon technology that can be implemented across multiple gaming devices and venue apparatuses simultaneously. The mobile application serves multiple functions including receiving beacon transmissions, verifying device authenticity, retrieving customer data, and presenting personalized greetings, thereby reducing the need for multiple specialized systems
Solution Approach 2:
The system automatically performs customer identification and greeting presentation without requiring manual intervention. When a customer approaches a gaming device, the beacon automatically transmits identification, the system retrieves customer information, and presents a personalized greeting autonomously, reducing operational complexity
2Ease of operation
If personalized greetings are implemented for customers, then customer experience is improved, but data processing requirements and system complexity increase
Solution Approach 1:
Customer data is retrieved and prepared in advance through the mobile application before the customer interacts with the gaming device. The system pre-loads customer profiles, preferences, and historical data so that when the customer approaches, the personalized greeting can be immediately presented without delay or complex real-time processing
Solution Approach 2:
The mobile application acts as an intermediary between the beacon transmission and the gaming device. It receives the beacon signal, verifies device authenticity, retrieves customer data from remote servers, and prepares the personalized greeting information, thereby simplifying the data processing burden on the gaming device itself
3Reliability
If verification of beacon transmissions is implemented, then system reliability is improved, but communication time and customer interaction delay increase
Solution Approach 1:
The mobile application continuously monitors and pre-loads beacon information from nearby gaming devices before customer interaction is needed. Device authenticity is verified in advance, so when a customer approaches, the verification process is already complete or near-complete, minimizing any time delay during the actual customer interaction
Solution Approach 2:
The system performs verification at multiple levels: the mobile application performs initial beacon reception and device identification, then performs authenticity verification against a registry of valid devices. This layered approach verifies only the critical elements needed for reliability without performing exhaustive checks that would cause delays
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables venues to universally connect with customers in a manner acceptable to them, enhancing customer experience and engagement through personalized interactions, while utilizing existing infrastructure for compatibility.
Implementation Method 1
The mobile communication device comprises a resident mobile application, the mobile resident application configured to receive a communication utilizing a low energy BLUETOOTH communication format
Data Source
AI summary
A system and method for communicating between a mobile communication device and a venue apparatus is disclosed herein. The system comprises a mobile communication device, a venue apparatus, and a wireless local area network (WLAN) for a venue. The venue apparatus comprises a beacon for transmitting low energy BLUETOOTH transmissions. The mobile application is configured to verify a transmission from the venue apparatus in a registry when the mobile communication device is within three feet of the venue apparatus.