Bluetooth Companion Content Delivery for TV Synchronization
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Solution Overview
Problem
There is a gap in delivering relevant companion experiences to users on their handheld devices while they are watching television, as existing technologies do not effectively synchronize content between mobile devices and big screen televisions.
Innovation Solution
A system and method that detects the presence of a mobile device near a content display device using Bluetooth technology, creating a Bluetooth service identifier and associating it with an advertisement identifier to deliver push notifications with complementary content, such as advertisements, interactive content, and augmented reality experiences, without interrupting the main television viewing experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If Bluetooth technology is used to detect mobile device presence and deliver companion content, then user engagement and advertising reach are improved, but device complexity and synchronization requirements increase
Solution Approach 1:
The system divides the content delivery function into two independent parts: the television system that displays main content, and the mobile device that delivers companion experiences. This segmentation allows each system to operate independently while maintaining their own functionality, reducing the complexity burden on a single system.
Solution Approach 2:
A content identifier is introduced as an intermediary element that bridges the television system and mobile device. The identifier acts as a common reference point that both systems can recognize, enabling synchronization without requiring complex direct communication protocols between the devices.
2Productivity
If companion content is delivered to mobile devices during television viewing, then advertising opportunities are increased, but risk of interrupting viewing experience increases
Solution Approach 1:
The system delivers different types of content to different devices based on their specific characteristics and user context. The television continues to provide the primary viewing experience with high-quality video, while the mobile device receives complementary content such as interactive elements, additional information, or targeted advertisements, allowing each device to serve its optimal function without compromising the other.
Solution Approach 2:
The companion content delivery is designed to be dynamic and adaptive, adjusting the type and timing of content based on user interaction with the mobile device. The system can modify the delivery of companion experiences in real-time, pausing or adjusting them when they detect user engagement that suggests the main viewing experience should take priority.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables the delivery of targeted and immersive companion experiences on mobile devices, enhancing user engagement and providing advertisers with opportunities to reach viewers during their time on mobile devices without disrupting their television viewing.
Implementation Method 1
a Bluetooth transceiver scans Bluetooth Low Energy advertisements to identify a mobile device in proximity
Data Source
AI summary
Aspects of the subject disclosure may include, for example, a device including a processing system including a processor, and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving an advertisement identifier; hashing the advertisement identifier, thereby creating a Bluetooth service identifier; transmitting device data including the Bluetooth service identifier in a Bluetooth transmission; and receiving content in a push notification, wherein a system associates the device data with the advertisement identifier to determine whether to create the push notification. Other embodiments are disclosed.