Bottle Suspension Hanger With Exchangeable Info Insert

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing suspension apparatuses for displaying sales items, such as drinks bottles, are not resistant enough to hold heavier items, lack flexibility in displaying product and sales information, and are costly to produce and maintain, especially when changes in product details are needed.

Innovation Solution

A suspension apparatus with a recess for exchangeable inserts that can display product or sales information in multiple languages, made from foldable materials like polypropylene, allowing for easy replacement and adaptation without adhesive residues, and featuring a frictional engagement system to secure the insert in place.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If paper material is used for hanging cards, then printing with goods details is simple, but the cards are not resistant and cannot hold heavier items

Engineering Contradiction:
Improveprinting simplicityVSAvoidload-bearing capacity
Core Design Contradiction:
Ease of manufactureVSStrength

Solution Approach 1:

The invention divides the information display function from the structural support function. The plastic hanger provides structural strength while separate paper or plastic inserts handle the printing and information display, allowing each component to be optimized for its specific purpose without compromise

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The invention introduces removable inserts as an intermediary element between the hanger and the information display. These inserts can be easily replaced to update product information without replacing the entire hanger structure, solving both the strength requirement and the information update requirement

Inventive Principle:
Principle #24Intermediary (Mediator)

2Strength

If plastic material is used for hanging cards, then load-bearing capacity is higher, but printing with goods details is expensive

Engineering Contradiction:
Improveload-bearing capacityVSAvoidprinting cost
Core Design Contradiction:
StrengthVSEase of manufacture

Solution Approach 1:

The invention separates the expensive plastic hanger structure from the inexpensive paper or thin plastic insert used for printing. This allows the plastic component to provide strength while the printable insert handles all information display, dramatically reducing printing costs

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The invention uses disposable or easily replaceable paper or thin plastic inserts for information display. These inexpensive inserts can be printed at low cost and replaced when product information changes, eliminating the need for expensive re-printing of durable plastic hangers

Inventive Principle:
Principle #27Cheap short-living objects (Disposable)

3Loss of information

If self-adhesive labels are used on plastic hangers, then information can be displayed, but adhesive residues arise and labels offer little space for goods information

Engineering Contradiction:
Improveinformation display capabilityVSAvoidadhesive residues
Core Design Contradiction:
Loss of informationVSObject-generated harmful factors

Solution Approach 1:

The invention extracts the information display function from the hanger structure itself and places it in separate removable inserts. This eliminates the need for adhesive labels on the hanger, removing the source of adhesive residues while providing ample space for product information on the inserts

Inventive Principle:
Principle #2Taking out (Extraction)

4Ease of manufacture

If the suspension apparatus structure is fixed, then manufacturing is simple, but manifold product and sales information cannot be displayed in a variable manner

Engineering Contradiction:
Improvemanufacturing simplicityVSAvoidinformation variability
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The invention makes the information display dynamic by allowing easy replacement of inserts while keeping the hanger structure static and simple. This enables variable product information to be displayed without complicating the manufacturing of the main hanger structure

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The invention creates a universal hanger structure that can accommodate multiple types of inserts for different products and information requirements. The same basic hanger design can be used across multiple product lines by simply changing the inserts, achieving versatility without manufacturing complexity

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables cost-effective and versatile display of comprehensive product information in various languages, with the ability to reuse the apparatus for different items, reducing production costs and material requirements while ensuring durability and easy maintenance.

Implementation Method 1

the holding of the insert in the recess is accomplished in particular in a frictionally engaged or form-fitting manner

Methodology Applied
Scientific EffectFriction: Friction

Data Source

PatentUS9930975B2Suspension apparatus
Publication Date: 2018.04.03 MAM BABYARTIKEL GMBH
  • US9930975B2 patent drawing
  • US9930975B2 patent drawing
  • US9930975B2 patent drawing

AI summary

Suspension apparatus (1) for a sales item (2), in particular for a drinking bottle (2′), having a suspension opening (4) for suspending the suspension apparatus (1), having a base part (5) which has a holding opening (6) for carrying the sales item (2), and having side parts (8) which, together with the base part (5), form a recess (11) for receiving a portion of the sales item (2), which portion projects through the holding opening (6), wherein an insert part (13) for displaying product and sales information is arranged in the recess (11) such that it can be exchanged.