Bottle Suspension Hanger With Exchangeable Information Insert

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Solution Overview

Problem

Existing suspension devices for sales items, such as hanging cards and cup carriers, are not durable enough to hold heavier items and lack flexibility in displaying various product and sales information, with limitations in space for information and high production costs for plastic versions.

Innovation Solution

A suspension device with interchangeable insert parts that rest on the abutting edge between inclined side parts, allowing for easy display of diverse product and sales information in different languages, using a foldable plastic material for durability and cost-effectiveness, with a frictional connection to secure the insert without adhesive residue.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If paper material is used for hanging cards, then printing with product information is easy and cost-effective, but durability and ability to hold heavier items deteriorates

Engineering Contradiction:
Improveprinting easeVSAvoiddurability
Core Design Contradiction:
Ease of manufactureVSStrength

Solution Approach 1:

The information display function is segmented from the suspension structure. The hanging card consists of a robust suspension body (base part and side parts) made of strong material, and a separate information insert made of paper material that can be easily printed and exchanged. This allows the paper insert to provide easy printing while the plastic body provides durability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The hanging card combines two different materials: a plastic base part and side parts for structural strength, and a paper or cardboard insert for information display. The insert is held in the recess by frictional connection, creating a composite structure that leverages the advantages of both materials - the plastic provides durability and the paper provides ease of printing.

Inventive Principle:
Principle #40Composite materials

2Strength

If plastic material is used for hanging cards, then durability and resilience is improved, but printing cost and complexity increases

Engineering Contradiction:
ImprovedurabilityVSAvoidprinting cost
Core Design Contradiction:
StrengthVSEase of manufacture

Solution Approach 1:

The information display function is segmented from the suspension structure. The hanging card consists of a robust suspension body (base part and side parts) made of strong material, and a separate information insert made of paper material that can be easily printed and exchanged. This allows the paper insert to provide easy printing while the plastic body provides durability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The information insert is designed as a separate, replaceable component that can be easily exchanged. When product information changes, the insert can be removed and replaced with a new one without replacing the entire hanging card structure. This reduces manufacturing costs for information updates while maintaining the durable plastic structure.

Inventive Principle:
Principle #27Cheap short-living objects (Disposable)

3Loss of information

If self-adhesive labels are used on plastic hangers, then information can be displayed, but adhesive residue forms and label space is limited

Engineering Contradiction:
Improveinformation displayVSAvoidadhesive residue
Core Design Contradiction:
Loss of informationVSObject-generated harmful factors

Solution Approach 1:

The adhesive labeling system is extracted and replaced with a friction-based retention system. The insert is held in the recess through frictional connection between the insert's outer surface and the recess walls, eliminating the need for adhesive labels entirely. This removes the harmful adhesive residue issue while providing ample space for information on the insert surface.

Inventive Principle:
Principle #2Taking out (Extraction)

4Ease of manufacture

If fixed information is printed directly on the hanging card, then production is simplified, but flexibility to change product information deteriorates

Engineering Contradiction:
Improveproduction simplicityVSAvoidinformation flexibility
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The information display function is segmented from the suspension structure. The hanging card consists of a robust suspension body (base part and side parts) made of strong material, and a separate information insert made of paper material that can be easily printed and exchanged. This allows the paper insert to provide easy printing while the plastic body provides durability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The information display transitions from a static, fixed printing system to a dynamic, exchangeable system. The insert can be removed and replaced to update information without replacing the entire hanging card. The frictional connection allows for easy insertion and removal, enabling the system to adapt to changing product information needs while maintaining production simplicity for the structural components.

Inventive Principle:
Principle #15Dynamics

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables robust and cost-effective display of extensive product and sales information in multiple languages, with easy insert exchange and reduced manufacturing complexity, while maintaining durability and avoiding adhesive issues.

Implementation Method 1

The insert part is secured in the recess through frictional connection with the abutting edge between the side parts

Methodology Applied
Scientific EffectFriction: Friction

Data Source

PatentEP2879970B1Suspension apparatus
Publication Date: 2016.08.31 MAM BABYARTIKEL GMBH
  • EP2879970B1 patent drawingFigure 1
  • EP2879970B1 patent drawingFigure 2
  • EP2879970B1 patent drawingFigure 3

AI summary

Suspension apparatus (1) for a sales item (2), in particular for a drinking bottle (2'), having a suspension opening (4) for suspending the suspension apparatus (1), having a base part (5) which has a holding opening (6) for carrying the sales item (2), and having side parts (8) which, together with the base part (5), form a recess (11) for receiving a portion of the sales item (2), which portion projects through the holding opening (6), wherein an insert part (13) for displaying product and sales information is arranged in the recess (11) such that it can be exchanged.