Non-invasive Brain Interface for Product Formulation Personalization
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing methods for personalizing product formulations, such as fragrances and psychotropic substances, rely on voluntary sensory feedback, which can be inconsistent or unreliable due to conscious or unconscious limitations of the individual providing feedback.
Innovation Solution
A non-invasive brain interface system that detects brain activity in response to product formulations through optical or magnetic measurements, determining mental states like emotional, cognitive, or perceptive states, and modifies the formulations accordingly without relying on voluntary feedback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If voluntary sensory feedback is used for product formulation personalization, then the process is simple and non-invasive, but the accuracy and reliability of the feedback is low due to human limitations
Solution Approach 1:
The patent introduces brain activity measurements as an intermediary indicator to assess sensory processing accuracy. Instead of directly measuring product formulation effectiveness through voluntary feedback, the system uses neural responses as a mediator that objectively reflects how the brain processes sensory information from product formulations, thereby improving measurement accuracy without requiring complex invasive procedures
Solution Approach 2:
The patent replaces the mechanical/human feedback system with a neurophysiological measurement system. Rather than relying on human subjects to voluntarily report their sensory experiences (which are subject to human limitations), the system substitutes this with objective brain activity measurements that directly capture neural processing of product formulation stimuli, eliminating the need for complex human judgment and reporting mechanisms
2Reliability
If brain activity measurements are used to determine mental state, then the reliability of product personalization is improved, but the device complexity and measurement difficulty increase
Solution Approach 1:
The patent employs portable, relatively inexpensive brain activity measurement devices (such as portable EEG or fNIRS systems) that can be used temporarily during product formulation assessment sessions. These devices provide sufficient reliability for determining mental states and personalizing products without requiring expensive, complex, or permanently installed measurement infrastructure, making the system accessible and practical for widespread use
3Quantity of substance
If voluntary sensory feedback is collected from multiple people, then more data is available for personalization, but the inconsistency and unreliability of feedback increases
Solution Approach 1:
The patent uses brain activity measurements to create a homogeneous basis for comparing product formulation responses across different individuals. By measuring neural responses directly rather than relying on varied human reporting styles and subjective interpretations, the system ensures that the feedback data from multiple people is consistent and comparable, eliminating the reliability issues that arise when collecting voluntary feedback from diverse subjects
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables accurate and reliable personalization of product formulations by directly assessing the user's brain activity, ensuring the product formulation aligns with their mental state, thereby improving the effectiveness and consistency of the personalized experience.
Implementation Method 1
the non-invasive brain interface assembly is an optical measurement assembly... The non-invasive brain interface assembly may comprise, e.g., at least one detector configured for detecting energy from a brain of the user
Implementation Method 2
the non-invasive brain interface assembly is a magnetic measurement assembly... The non-invasive brain interface assembly may comprise, e.g., at least one detector configured for detecting energy from a brain of the user
Data Source
AI summary
A non-invasive product customization system and a method of customizing a product formulation is provided. Brain activity of a user is detected in response to an input of a product formulation into a brain of the user via a sensory nervous system of the user. A mental state of the user is detected based on the detected brain activity. The product formulation is modified based on the determined mental state of the user. The modified product formulation may be presented to the user in a manner that modulates the mental state of the user.