Brand Affinity Engine for Dynamic Sponsor Selection
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Solution Overview
Problem
Current advertising mechanisms are inefficient in utilizing sponsorship opportunities online, limiting the universe of available sponsors and failing to account for geographic and temporal variations in sponsor willingness and desirability, thus restricting advertising potential.
Innovation Solution
A computerized brand affinity engine with a hierarchical database and tracking system that assesses sponsor mentions across various platforms, providing ratings based on positive and negative keywords to optimize sponsor selection for specific markets and geographies.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertising mechanisms are used, then sponsorship opportunities are limited to top athletes, but this restricts the universe of available sponsors and reduces advertising potential
Solution Approach 1:
The patent segments the sponsor selection process by geographic region and temporal period, allowing different sponsors to be selected for different markets and timeframes. This enables the system to identify suitable sponsors beyond just top athletes by considering local market conditions and varying sponsor willingness across different regions and times.
Solution Approach 2:
The system dynamically adjusts sponsor selection based on real-time or near-real-time data about sponsor willingness, market conditions, and geographic variations. This dynamic approach allows the universe of available sponsors to expand as the system can adapt to changing conditions and identify opportunities that static traditional methods would miss.
2Reliability
If sponsorship procurement takes several months through traditional mechanisms, then only sponsors with assured positive public image are selected, but this limits the universe of available sponsors
Solution Approach 1:
The system performs preliminary assessment and tracking of sponsor mentions and brand affinity metrics in advance, creating a ready pool of potential sponsors with known characteristics. This allows rapid deployment when advertising opportunities arise, eliminating the need for lengthy procurement processes while maintaining reliability through pre-validated sponsor data.
Solution Approach 2:
The system continuously monitors and tracks brand mentions, sentiment, and sponsor affinity metrics, providing real-time feedback on sponsor performance and market conditions. This feedback mechanism allows the system to maintain reliability by identifying sponsors with positive public image while simultaneously expanding availability by quickly adapting to new opportunities as they arise.
3Ease of operation
If traditional advertising mechanisms are used, then geographic and temporal variations in sponsor willingness are not accounted for, but this restricts advertising potential
Solution Approach 1:
The patent implements local quality by tailoring sponsor selection to specific geographic regions and temporal periods. The system tracks and analyzes sponsor mentions and brand affinity metrics by location and time, enabling the identification of sponsors who are particularly willing and suitable for specific markets at specific times, thereby maximizing advertising effectiveness without complicating the procurement process.
Solution Approach 2:
The system changes key parameters such as geographic location, time period, and sponsor category to identify optimal sponsorship opportunities. By dynamically adjusting these parameters based on tracked data about sponsor willingness and market conditions, the system enhances advertising productivity while maintaining ease of operation through automated parameter optimization.
Data Source
AI summary
An apparatus, system and method for an open indexing system, which includes an indexing engine associated with at least one processor and having one or more open inputs for inputting of indexing criteria, at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria, at least one repository comprising at least one computing memory for storing information obtained via the at least one computerized search engine and corresponded to the indexing criteria, and at least one reporting engine, wherein an output of the reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository.