Commercial Material Design Generation Using Brand-Aware Color Variation
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Solution Overview
Problem
Existing methods struggle to generate cohesive designs for commercial materials that effectively represent a brand's intended impression, particularly for users lacking design knowledge.
Innovation Solution
An information processing apparatus and method that automatically generates commercial materials by designating design elements and creation conditions, including color schemes, to create cohesive designs that reflect a brand's intended impression.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If automatic template-based poster generation is used, then productivity is improved, but manufacturing precision (design quality and brand representation) deteriorates
Solution Approach 1:
The patent applies parameter changes by systematically varying color scheme parameters (hue angles, saturation, lightness) to generate multiple design variants from the same template. This allows automatic generation to produce diverse, brand-appropriate designs by adjusting color parameters rather than relying on manual design input, thereby maintaining both productivity and design quality.
Solution Approach 2:
The system dynamically adapts templates by automatically selecting and modifying design elements based on brand guidelines and impression evaluation values. The template generation process is dynamic rather than static, allowing automatic adjustment of colors and layouts to match brand requirements, thus resolving the contradiction between automated generation and design precision.
2Productivity
If templates are selected based on impression evaluation value difference, then productivity is improved, but reliability (brand impression accuracy) deteriorates
Solution Approach 1:
The patent implements feedback mechanisms where generated designs are evaluated against brand guidelines and impression targets. The system uses evaluation values to feedback-adjust template and color scheme selections, ensuring that automated generation progressively improves brand impression accuracy while maintaining high productivity through efficient automated evaluation loops.
Solution Approach 2:
The system performs preliminary actions by pre-evaluating templates and color schemes against brand guidelines before final generation. This preliminary assessment filters out unsuitable options, ensuring that only designs meeting brand impression requirements are generated, thereby improving reliability while maintaining automated productivity.
3Adaptability or versatility
If color schemes are changed to create varied designs, then adaptability is improved, but device complexity (control requirements) deteriorates
Solution Approach 1:
The patent manages adaptability through parameter changes by using standardized color adjustment parameters (hue angle, saturation, lightness) rather than complex color control systems. This approach enables easy generation of varied designs by modifying a few key parameters, avoiding the complexity of comprehensive color control while achieving high adaptability.
Solution Approach 2:
The system segments color control into independent parameters (hue, saturation, lightness) that can be adjusted separately. This segmentation simplifies the control system by breaking down complex color manipulation into manageable parameter adjustments, enabling varied designs without increasing overall system complexity.
Data Source
AI summary
An information processing apparatus includes one or more processors and/or circuitry which function as: a designation unit configured to designate a design element to be reflected in one or more commercial materials for which to generate designs, and designate a creation condition for creating the one or more commercial materials; and a generation unit configured to, based on the design element and the creation condition designated by the designation unit, generate designs of the one or more commercial materials by changing a color scheme included in the design element such that at least one color at a hue angle different from any of colors in the color scheme in the design element.