Brand Management System Content Segmentation

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Solution Overview

Problem

Marketers face challenges in managing and integrating content across multiple brand categories and brand items on social media systems, leading to inconsistent user experiences and cumbersome data analysis, as existing systems lack the ability to link content cohesively across different social media pages or accounts.

Innovation Solution

A computer-implemented method and system for structuring brand item profiles on social media systems, allowing content developers to create and standardize content using a user interface, integrating it according to predefined rules, and publishing it on social media pages or accounts, providing a unified brand image and personalized content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If multiple administrators manage social media content across different brand categories, then content coverage and brand representation are improved, but content consistency and uniformity deteriorate

Engineering Contradiction:

Improvecontent coverageVSAvoidcontent consistency

Core Design Contradiction:

Adaptability or versatilityVSStability of the object's composition

Solution Approach 1:

The system segments content management by allowing different administrators to manage specific brand categories or brand items independently, while maintaining overall system integration through standardized templates and centralized publishing controls

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system applies local quality by allowing content developers to create customized content for specific brand items according to local needs, while enforcing standardized templates and branding guidelines at the category level to maintain consistency

Inventive Principle:

Principle #3Local quality

2Adaptability or versatility

If content is customized for each brand item, then local relevance and engagement are improved, but management complexity and time consumption increase

Engineering Contradiction:

Improvelocal relevanceVSAvoidmanagement time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system implements preliminary action by providing pre-configured standardized templates for brand categories and brand items, allowing content developers to start with predefined structures and only customize what is necessary, significantly reducing management time

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system applies universality through standardized templates that can be applied across multiple brand items within a category, allowing a single template configuration to serve multiple brand items while still allowing individual customization where needed

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If social media pages are maintained separately for each brand category, then brand specificity is improved, but integrated data analysis and cohesive branding deteriorate

Engineering Contradiction:

Improvebrand specificityVSAvoidintegrated data

Core Design Contradiction:

Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system implements nested doll by organizing brand items within brand categories within the organization structure, allowing separate management at each level while maintaining hierarchical integration and centralized oversight for cohesive branding and integrated analysis

Inventive Principle:

Principle #7Nested doll (Nesting)

Data Source

PatentUS9047612B2Systems and methods for managing content associated with multiple brand categories within a social media system

Publication Date: 2015.06.02 ORACLE INT CORP

AI summary

Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.