Brand Prediction Model Training for Missing Item Listing Data

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Solution Overview

Problem

Conventional item listing systems lack comprehensive brand-focused artificial intelligence functionality, including machine learning model training, security administration, and listing management tools, leading to challenges in brand security, counterfeit detection, and user experience issues due to incomplete brand information.

Innovation Solution

Implement a brand-focused artificial intelligence system with a machine learning model training engine, security administrator engine, and listing management engine, utilizing a multi-dimensional authenticity analysis dataset to predict and fill in missing brand information, enhance detection, and improve listing quality.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If conventional item listing systems are used without brand-focused AI functionality, then system simplicity is maintained, but brand security and counterfeit detection capabilities are insufficient

Engineering Contradiction:
Improvebrand securityVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The brand-focused AI system is divided into three distinct engines: a machine learning model training engine for brand prediction, a security administrator engine for monitoring and detection, and a listing management engine for quality enforcement. This segmentation allows each component to specialize in specific tasks, improving overall reliability while keeping the architecture modular and manageable.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

A multi-dimensional authenticity analysis dataset serves as an intermediary between the various engines and the item listing system. This dataset containing brand protection and verification data facilitates information flow and coordination between components, enabling comprehensive brand security without requiring direct complex interconnections between all system elements.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If manual brand verification processes are used, then system complexity is kept low, but processing time and labor requirements increase

Engineering Contradiction:
Improveprocessing speedVSAvoidautomation complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The machine learning model training engine automatically trains brand prediction models using historical data, and the security administrator engine automatically monitors listings and generates alerts without requiring manual intervention. The system performs self-verification of brand authenticity through automated image recognition and data analysis, significantly improving processing speed while managing complexity through standardized automated workflows.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

Manual brand verification processes are replaced with automated machine learning algorithms and image recognition systems. The text-based model and image recognition model process brand information automatically, substituting human labor with computational mechanisms that operate continuously at high speed with consistent accuracy.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Reliability

If comprehensive brand monitoring and security tools are implemented, then brand protection improves, but ease of operation and user experience may be impacted

Engineering Contradiction:
Improvebrand protectionVSAvoiduser experience
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The complex brand monitoring and security functions are extracted into a separate brand-focused AI system that operates independently from the core item listing system. This extraction allows comprehensive brand protection to be implemented without interfering with the simplicity and ease of operation of the main listing and browsing functionalities.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The security administrator engine provides feedback to the listing management engine about brand security issues, which then adjusts listing quality standards and enforcement actions. This feedback loop enables the system to maintain high brand protection while adapting to user experience requirements through continuous optimization of enforcement actions based on actual performance data.

Inventive Principle:
Principle #23Feedback

4Measurement precision

If multi-dimensional authenticity analysis is performed, then detection accuracy improves, but computational resources and processing time increase

Engineering Contradiction:
Improvebrand detection accuracyVSAvoidcomputational resources
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

The machine learning model training engine performs preliminary action by pre-training brand prediction models using historical brand protection and verification data before actual monitoring occurs. This pre-training enables the security administrator engine to make accurate brand predictions during operation without requiring computationally intensive real-time analysis, reducing overall resource consumption while maintaining high detection accuracy.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20250390923A1Brand-focused machine learning model training engine in an item listing system
Publication Date: 2025.12.25 EBAY INC
  • US20250390923A1 patent drawing
  • US20250390923A1 patent drawing
  • US20250390923A1 patent drawing

AI summary

Methods, systems, and computer storage media for providing brand-focused machine learning model training in an item listing system are described. The brand-focused machine learning model training engine supports training a brand-focused machine learning model that predicts brands for item listings that do not include brand information. The training can be based on novel training techniques and training features from data associated with the multi-dimensional authenticity analysis dataset (i.e., brand protection and verification data and item listing system data) to cause generation of a brand-focused machine learning model that is subsequently deployed. In operation, a multi-dimensional authenticity analysis dataset associated with a plurality of brands is accessed. A brand-focused machine learning model using the multi-dimensional authenticity analysis dataset is trained. Training the brand-focused machine learning model is based on brand multi-dimensional authenticity features. The brand-focused machine learning model is deployed in an item listing system to support one or more applications.