Automated Brand Style Guide Generation from Entity Resources

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Solution Overview

Problem

Current software applications for customizing product branding require users to navigate complex and time-consuming processes, often resulting in either basic or overly complex results, lacking flexibility and consistency in applying branding strategies across various products.

Innovation Solution

A computer-implemented method and system that generates a brand style guide by analyzing electronic entity identity resources, extracting attributes such as image, font, and color data, to create an ad hoc style guide that can be used for new product creation, evaluation, and updating, enabling consistent branding across entities' products.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a user manually defines customized interface branding parameters, then the branding can be highly customized and flexible, but the process becomes extremely time-consuming and complex to operate

Engineering Contradiction:
Improvebranding customization flexibilityVSAvoidbranding process complexity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system automatically extracts branding parameters from existing entity resources (logos, websites, documents) without requiring manual user input. The computer system performs self-service by identifying and extracting color schemes, fonts, and other branding attributes autonomously, eliminating the need for users to navigate complex manual configuration processes while maintaining high customization flexibility

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system performs preliminary extraction and analysis of branding attributes from existing entity resources before the actual branding application. By pre-processing and storing these branding parameters in a structured format, the system prepares all necessary customization data in advance, making the subsequent branding application process simple and efficient

Inventive Principle:
Principle #10Preliminary action

2Ease of operation

If automated tools are used to generate branding, then the process becomes faster and easier to operate, but the results become very basic and inflexible

Engineering Contradiction:
Improvebranding process simplicityVSAvoidbranding result flexibility
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system automatically extracts detailed and specific branding parameters from existing entity resources, including color schemes, fonts, and other attributes, without requiring manual user input. This self-service approach enables the automated generation of comprehensive and flexible branding results rather than basic templates

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system copies and extracts existing branding attributes from entity resources (logos, websites, documents) to create the brand style guide. By copying real-world branding examples and analyzing their properties, the system generates automated branding results that maintain the flexibility and specificity of manual customization while eliminating the complexity of manual processes

Inventive Principle:
Principle #26Copying

3Stability of the object's composition

If comprehensive branding parameters are extracted and stored, then the branding can be consistently applied across all products, but the system complexity and data management burden increase

Engineering Contradiction:
Improvebranding consistencyVSAvoidsystem structure complexity
Core Design Contradiction:
Stability of the object's compositionVSDevice complexity

Solution Approach 1:

The system creates a universal brand style guide that serves multiple functions: it stores branding parameters, validates product branding, and provides a reference for consistent application across all products. This multi-functional approach consolidates data management responsibilities and reduces system complexity by using a single standardized reference rather than multiple product-specific configurations

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system extracts and stores branding parameters in a standardized format that can be systematically applied across different products. By transforming diverse branding attributes into a unified parameter structure, the system maintains branding consistency while simplifying data management and reducing the complexity of handling individual product variations

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11049161B2Brand-based product management with branding analysis
Publication Date: 2021.06.29 MIMEO COM
  • US11049161B2 patent drawing
  • US11049161B2 patent drawing
  • US11049161B2 patent drawing

AI summary

A solution for managing branding for an entity is provided. The solution can generate a brand style guide by analyzing electronic entity identity resources, which are representative of one or more branding strategies for the entity. The analysis can include extracting entity brand attributes from each electronic entity identity resource. Illustrative entity brand attributes can include one or more of: image data, font data, color data, or text. An ad hoc style guide, which can include at least one branding strategy for the entity can be generated and provided for presentation to a user.