Branded Alert System for Targeted Client Device Advertising
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Solution Overview
Problem
Existing methods for advertising, such as print and video ads, often fail to reach current or potential clients effectively, and direct marketing efforts are often discarded as junk mail, while personal electronic devices underutilized for providing targeted reminders and alerts.
Innovation Solution
A system and method that involves providing a registration code on branded items, allowing clients to register their devices with a host computer, which then sends targeted branded alerts related to specific events, such as weather or sporting events, using client devices like smartphones and tablets.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If companies use traditional advertising methods (print, video), then advertisements can reach a general audience, but the advertisements are often not seen by current or potential clients
Solution Approach 1:
The patent uses personal electronic devices as intermediaries between companies and clients. Instead of directly delivering advertisements through traditional channels, the system mediates by sending branded reminder alerts through the client's personal device, which they already interact with regularly, thereby increasing the likelihood of being seen and acted upon
Solution Approach 2:
The system leverages the client's existing personal electronic device and its native reminder/alert functionality. Rather than requiring a new advertising platform or changing client behavior, the invention uses the device the client already has and uses daily, making the advertising delivery self-service and highly effective
2Reliability
If companies use direct marketing, then advertisements can be delivered to current or potential clients, but the direct marketing item is often discarded as junk mail
Solution Approach 1:
The system combines multiple functions into a single alert message: it serves as a genuine calendar reminder or notification (which clients need) while simultaneously delivering the advertising message. This multi-functionality means the alert is not discarded as junk mail because it provides actual value to the client beyond just advertising
Solution Approach 2:
The patent merges the advertising message with a useful reminder function. The branded alert is combined with calendar event information, weather updates, or other relevant notifications, creating a unified message that clients are inclined to keep and reference, rather than discard as unwanted advertising
3Adaptability or versatility
If personal electronic devices are used for advertising, then targeted alerts can be delivered to clients, but the use of these devices for advertising is grossly underdeveloped
Solution Approach 1:
The system performs preliminary actions by obtaining client permission and registering their devices in advance. During the device registration process, clients grant necessary permissions and the system stores their preferences and contact information. This preliminary setup enables highly targeted advertising later without requiring complex real-time decision-making or system changes
Solution Approach 2:
The invention uses the personal electronic device's existing reminder and notification systems, which are already developed and functional. Rather than building complex new advertising infrastructure, the system leverages the device's native capabilities, significantly reducing the complexity of implementation while maintaining high adaptability for targeted advertising
Data Source
AI summary
A system for providing reminder alerts including a host computer and a client device is disclosed. The system includes the client device for receiving a registration code associated with an item provided to a client, the item associated with a company brand of a company providing the item, transmitting the registration code from the client device to the host computer, receiving a branded alert from the host computer, and outputting the branded alert; and the host computer for registering the client device based on the registration code, determining an alert event, and transmitting to the client device the branded alert, the branded alert including information related to the alert event and information identifying the company.