Branded Icon Conversion for Non-Intrusive Mobile Advertising

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Solution Overview

Problem

Mobile devices have limited display space for advertisements, making it difficult for companies to effectively market and advertise their brands and products in a non-intrusive manner within mobile communication applications.

Innovation Solution

A method and system that converts user inputs in mobile communication applications into corresponding branded icons, logos, or images, allowing users to select and display these within messaging applications, along with associated menu functions, to seamlessly integrate brand promotion.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If conventional advertisements are displayed in mobile devices, then brand promotion is achieved, but display space is limited and user experience deteriorates due to intrusiveness

Engineering Contradiction:

Improvebrand promotion effectivenessVSAvoiduser experience degradation

Core Design Contradiction:

Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The patent uses emoji copies representing brands, products, or services instead of traditional advertisement formats. Users can insert these emoji copies into messages to indirectly promote brands without displaying actual advertisement content, thus maintaining brand promotion effectiveness while avoiding the intrusiveness of conventional ads

Inventive Principle:

Principle #26Copying

Solution Approach 2:

The system introduces an intermediary layer between the user and brand promotion content. The emoji conversion application acts as a mediator that transforms brand references into emoji representations, allowing brand promotion to occur through user-initiated emoji selection rather than forced advertisement display

Inventive Principle:

Principle #24Intermediary (Mediator)

2Loss of information

If more advertisement space is allocated in mobile devices, then brand promotion effectiveness improves, but available display space for content decreases

Engineering Contradiction:

Improvebrand promotion effectivenessVSAvoiddisplay space for content

Core Design Contradiction:

Loss of informationVSArea of stationary object

Solution Approach 1:

The patent moves brand promotion from the traditional spatial dimension (ad banners taking up screen space) to a temporal and interactive dimension. Brands are promoted through emoji conversions that occur at the moment of message composition, utilizing the time dimension rather than consuming static display space

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

3Loss of information

If traditional advertisement formats are used in mobile applications, then brand visibility is improved, but user engagement decreases due to intrusiveness

Engineering Contradiction:

Improvebrand visibilityVSAvoiduser engagement

Core Design Contradiction:

Loss of informationVSEase of operation

Solution Approach 1:

The system enables users to self-select and insert brand-related emoji copies into their messages based on their own communication needs. This self-service approach allows brand visibility to improve through organic user choice rather than forced exposure, thereby maintaining high user engagement

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

Instead of the system pushing advertisements to users, the patent inverts the approach by providing users with the tools to pull brand content into their communications voluntarily. The emoji conversion capability is activated by user input rather than system imposition

Inventive Principle:

Principle #13The other way round (Inversion)

Data Source

PatentUS9495692B2Conversion and display of a user input

Publication Date: 2016.11.15 TUNG INC

AI summary

Described herein are methods and systems allowing a company to market and advertise its brands, products and/or services in a mobile platform by use of an application converting a user input into a corresponding branded icon, logo or image and displaying the same. The user input is in the form of a text entry from the device keyboard, e.g., a brand name or a generic search word, or a voice or sound input or audio demand from the device speaker. By providing various menu functions associated with the displayed icons, logos or images, the application combines mobile texting with online search or browsing to provide for a much simpler and more convenient mobile experience.