Branded Image Editing Content Packages for User Engagement

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Solution Overview

Problem

Conventional advertising techniques disrupt the user experience, leading to frustration and avoidance of brand associations, as users perceive advertisements as interruptions rather than engaging elements within their desired content consumption.

Innovation Solution

Integrating branded image editing content into image editing processes on client devices, allowing users to interact with advertisements as part of their creative process, such as through filters, frames, and stickers, which are streamed and monitored for deployment and usage data.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of energy

If conventional advertising techniques are used (banner ads, pre-video ads), then advertising revenue is generated, but user experience deteriorates and users avoid the advertisements

Engineering Contradiction:

Improveuser engagementVSAvoidadvertising disruption

Core Design Contradiction:

Loss of energyVSObject-affected harmful factors

Solution Approach 1:

The patent merges advertising content with image editing content, combining two previously separate elements into a unified experience. Users interact with branded filters, stickers, and effects during their creative process, making the advertisement an integrated part of their desired activity rather than a separate interruption.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The patent introduces image editing content as an intermediary between the user and the advertisement. Instead of directly presenting ads to users, the system uses branded editing tools as a mediator that delivers advertising messages indirectly through the creative process, reducing perceived disruption.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Loss of information

If advertisements are displayed as separate elements (banners, pre-roll videos), then brand messaging is delivered, but users perceive them as interfering with their desired experience

Engineering Contradiction:

Improvebrand messagingVSAvoiduser experience

Core Design Contradiction:

Loss of informationVSEase of operation

Solution Approach 1:

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The patent segments the advertising message into multiple interactive elements (filters, stickers, effects) that users can engage with throughout their image editing session. This breaks down the monolithic ad experience into smaller, more engaging interactions that fit naturally within the user's creative workflow.

Inventive Principle:

Principle #1Segmentation

3Reliability

If users are forced to watch or interact with advertisements, then advertising effectiveness improves, but user frustration increases and avoidance behavior occurs

Engineering Contradiction:

Improveadvertising effectivenessVSAvoiduser frustration

Core Design Contradiction:

ReliabilityVSObject-generated harmful factors

Solution Approach 1:

The patent enables users to voluntarily engage with branded image editing content during their creative process. Users freely select and apply filters, stickers, and effects without being forced or interrupted, making the advertising interaction self-directed and inherently more positive.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent converts the traditionally harmful element of advertising interruption into a beneficial creative resource. Branded filters and effects become tools that enhance rather than hinder the user experience, transforming the ad from a nuisance into a valuable part of the creative process.

Inventive Principle:

Principle #22Blessing in disguise (Convert harm into benefit)

Data Source

PatentUS10475079B2Application integrated advertising display control

Publication Date: 2019.11.12 ADOBE INC

AI summary

Application integrated advertising display control techniques are described. In one or more implementations, a request is detected, which is received by the one or more computing devices from a client device via a network, for receipt of one or more image editing content packages that are branded to correspond to one or more advertisers. The one or more image editing content packages include functionality usable as part of an image editing process to alter appearance of pixels in an image but not replace the pixels or functionality usable to supplement additional pixels to the image without replacing the pixels in the image. Responsive to the detecting by the one or more computing devices, streaming is controlled of the one or more content packages that are branded to correspond to the one or more advertisers via the network for receipt by the client device.