Broadcast Ad Detection System for Real-Time Online Bid Adjustment
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Solution Overview
Problem
Advertisers face challenges in correlating online user activity with specific broadcast advertisements in real-time, limiting their ability to adjust online advertising effectively and understand the impact of broadcast advertising on online engagement.
Innovation Solution
A system that uses inaudible audio watermarks or unique identifiers embedded in broadcast signals to detect commercial messages, allowing for real-time adjustments to online advertising settings, such as bid amounts, geolocation targeting, and ad placement, to maximize online engagement during and after the broadcast.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If advertisers manually monitor and adjust online advertising settings, then they can respond to broadcast advertising effects, but the response time is delayed and real-time correlation is difficult
Solution Approach 1:
The patent introduces an intermediary system comprising a detection device and a processing system that automatically correlates broadcast advertisements with online user activity. The detection device captures broadcast content, the processing system analyzes user activity data, and automatically adjusts online advertising settings without requiring manual advertiser intervention, thus resolving the contradiction between fast response time and system complexity.
2Productivity
If the system automatically detects and adjusts online advertising in real-time, then response time is reduced, but the complexity of the system increases
Solution Approach 1:
The system is segmented into distinct functional modules: a detection device for capturing broadcast advertisements, a processing system for analyzing user activity, and an adjustment mechanism for modifying online advertising settings. This segmentation allows each component to perform its specific function efficiently, improving overall productivity while managing system complexity through modular design.
Solution Approach 2:
The system implements self-service automation where the processing system automatically detects broadcast advertisements, correlates them with online user activity, and adjusts advertising settings without human intervention. This self-service capability dramatically improves advertising adjustment efficiency by eliminating manual monitoring and decision-making processes.
3Reliability
If advertisers increase bid amounts immediately after broadcast, then online visibility improves, but spending may be excessive if user interest is not accurately predicted
Solution Approach 1:
The system implements feedback mechanisms by continuously monitoring user activity data in real-time and using this information to dynamically adjust bid amounts. The processing system analyzes actual user engagement with the advertised product and automatically modifies advertising spending accordingly, ensuring budget is allocated efficiently based on measured effectiveness rather than speculation.
Solution Approach 2:
The advertising strategy transitions from static pre-planned bid amounts to dynamic real-time adjustments. The system continuously adapts bid amounts based on actual user behavior patterns detected during and after broadcast, allowing the advertising effectiveness to be optimized dynamically while preventing excessive spending when user interest is low.
Data Source
AI summary
A system and method receive a first signal at one or more processors of a promotional system that indicates automatic detection of presentation of a commercial, determine one or more online advertising settings associated with at least one of a product, service, or entity of interest in the commercial that was detected, and determine a current setting for the one or more online advertising settings from a search engine system. The online advertising settings are associated with a website of interest of the at least one of the product, service, or entity of interest. The system and method also send a second signal to the search engine system that temporarily changes the one or more online advertising settings during a time period following detection of the presentation of the commercial.