Broadcast Content Switching Detection for Ad Insertion
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Solution Overview
Problem
Users are uncomfortable due to the insertion of advertisements during broadcast programs, as they are not tailored to individual preferences, leading to a need for an optimized content service that identifies user preferences and adjusts advertisement timing accordingly.
Innovation Solution
An electronic apparatus with interface circuitry, display, memory, and processor that receives broadcast signals, identifies switching timing between content types based on video and sound characteristics, and performs operations related to the identified timing to provide personalized content services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are inserted into broadcast programs, then content providers achieve significant profits, but users feel uncomfortable and unpleasant when viewing the advertisements
Solution Approach 1:
The patent applies local quality by analyzing specific local characteristics of video content (such as scene changes, object recognition, audio patterns) to identify advertisement segments. This allows the system to distinguish between program content and advertisement content, enabling users to selectively skip or interact with advertisements while maintaining engagement with the main broadcast program, thus reducing user discomfort while preserving advertising revenue opportunities for content providers
2Productivity
If advertisements are inserted before and after broadcast programs, then content providers collect advertisement rates, but users are bound to watch the inserted advertisements regardless of their preferences
Solution Approach 1:
The patent implements dynamics by making the advertisement playback experience adaptive and interactive. The system dynamically adjusts advertisement presentation based on user behavior patterns, allowing users to skip advertisements, extend viewing time, or interact with ad content. This dynamic approach aligns advertisement delivery with user preferences and viewing habits, transforming the static forced-viewing model into a flexible user-centric system that maintains advertiser objectives while respecting user choices
3Productivity
If intermediate advertisements are inserted in the middle of broadcast programs, then content providers set more expensive advertisement rates, but the switching timing identification becomes more complex
Solution Approach 1:
The patent applies segmentation by dividing the broadcast program into distinct temporal segments (program content segments and advertisement segments) based on analyzed characteristics. The system segments the video stream into blocks and analyzes characteristics within each block to identify transitions between program and advertisement content. This segmentation approach simplifies the complex task of detecting intermediate advertisements by breaking down the continuous stream into manageable units with distinct characteristics, making the identification process more systematic and accurate
Data Source
AI summary
An electronic apparatus includes an interface circuitry; a display; a memory storing one or more instructions; and a processor configured to execute the one or more instructions to: receive a broadcast signal of any one of a plurality of channels through the interface circuitry, control the display to display an image of a content based on the received broadcast signal, identify timing when the content switches from a first content to a second content having a different type than the first content based on a change in a video characteristic defined corresponding to the type of the content, and perform a first operation related to the second content based on the identified timing.