Linking Broadcast Ads to Transactions via Intermediary Alliance
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Solution Overview
Problem
Existing technologies face challenges in linking merchant advertisements to subsequent transactions, especially in determining the likelihood that a transaction with a resident was a result of the merchant's advertisement.
Innovation Solution
An alliance of entities facilitates transactions between customers and merchants by using broadcast advertisements to incentivize purchases. This alliance automatically populates systems with data to encourage consumers likely to make purchases to conduct transactions, with merchants making donations to entities with whom they or the consumers have an affinity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If broadcast advertisements are used to promote merchant offers, then consumer engagement and ad visibility are improved, but the ability to reliably link ads to transactions deteriorates
Solution Approach 1:
The patent introduces a media outlet as an intermediary that receives merchant offers, broadcasts them through its channels, and then provides transaction data back to the merchant. This intermediary structure enables reliable linkage by creating a controlled data flow path between the ad delivery system and the transaction processing system, resolving the contradiction between broad ad visibility and reliable transaction attribution.
Solution Approach 2:
The system implements feedback mechanisms where the media outlet provides transaction information back to the merchant after broadcasting the offer. This feedback loop allows the merchant to determine whether the broadcast advertisement successfully generated transactions, thereby establishing reliable linkage while maintaining broad ad distribution through the media outlet's channels.
2Adaptability or versatility
If merchants make donations to affinity entities to incentivize purchases, then consumer motivation and brand loyalty are improved, but the complexity of tracking and verifying transactions deteriorates
Solution Approach 1:
The media outlet serves as an intermediary that handles the complex tracking and verification of donation-based transactions. By centralizing this function within the media outlet's existing infrastructure, the system simplifies the overall architecture while enabling merchants to offer flexible donation incentives to consumers based on their affinity entities.
Solution Approach 2:
The system allows consumers to self-identify their affinity entities and select donation recipients through the media outlet's platform. This self-service approach reduces the complexity of transaction tracking by allowing consumers to provide their own preference data, while the media outlet automatically processes the matching and verification functions.
3Productivity
If data is automatically populated in systems to enable targeted incentives, then marketing effectiveness is improved, but data collection and system complexity increase
Solution Approach 1:
The system performs preliminary data collection and processing within the media outlet's infrastructure before the actual transaction occurs. By pre-populating systems with relevant consumer and transaction data, the media outlet enables targeted incentives to be applied automatically at the point of sale, improving marketing effectiveness while containing data collection complexity within the media outlet's existing systems.
Data Source
AI summary
Implementations generate links between local merchants and community programs. Merchants provide incentives to customers in relation to community programs. Implementations also include online and offline customer transactions with merchants that make use of incentives. Implementation pertain to customers that view a broadcast of content that is interleaved with a merchant's advertisement and analytic reporting. Matches between transactions with a merchant and a customer that view a broadcast of content that is interleaved with the merchant's advertisement may be identified by the system, and a level of certainty that the match is accurate may be determined. These implementations can be operated by an alliance of entities that cooperate in order to facilitate, and benefit from, transactions between customers and merchants, where the customer is incented to conduct the transaction with the merchant by the merchant's agreement to make a donation to an entity of the customer's choice.