Broadcast Program Processing Device Advertisement Replacement
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
The existing process of replacing advertisement videos in recorded video content is inefficient, leading to delayed playback during fast forwarding or rewinding, as it imposes a higher processing load than playback speed, causing the video content with replaced advertisements to be displayed too late.
Innovation Solution
A broadcast program processing device and method that includes video content recording, change, and playback means, where the advertisement video is replaced with a substitute before playback is instructed, using a preset schedule, start signal, expiry date, or playing conditions, ensuring synchronized playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisement video replacement is performed during playback processing, then advertisement effectiveness is improved, but playback speed deteriorates due to high processing load
Solution Approach 1:
The patent performs advertisement video replacement in advance during the recording phase, not during playback. When video content is recorded, the system identifies advertisement portions and replaces them with substitute advertisements immediately, storing the replaced video content in storage means. This preliminary action eliminates the need for real-time replacement during playback, thus maintaining high playback speed while ensuring advertisement effectiveness.
2Adaptability or versatility
If advertisement video replacement is performed in real-time during playback, then advertisement relevance is improved, but video content display timing deteriorates
Solution Approach 1:
The system performs advertisement replacement in advance during recording, identifying advertisement portions and substituting them with relevant advertisements before the video content is stored. This ensures that when playback occurs, the replaced video content is already prepared and can be displayed immediately without timing delays, even during fast forwarding or rewinding operations.
3Reliability
If advertisement replacement processing is performed during playback, then advertising effect is improved, but processing efficiency deteriorates
Solution Approach 1:
The patent shifts the advertisement replacement processing from the playback phase to the recording phase. During recording, the system analyzes video content, identifies advertisement portions, and performs replacement with substitute advertisements. The processed video content is then stored in storage means. During playback, the system simply retrieves and plays the pre-processed content without additional processing, thus maintaining high processing efficiency while ensuring effective advertising.
Data Source
AI summary
A broadcast program processing device includes video content recording unit. The video content recording unit causes a storage unit to store a plurality of pieces of video content each of which includes at least one advertisement video. The broadcast program processing device changes the advertisement video included in a piece of video content stored in the storage unit to a substitute advertisement video before being instructed to play any one of the pieces of video content and plays the piece of video content whose advertisement video has been changed if instructed to play any one of the pieces of video content.