Broadcast Ad Synchronization via Content Extraction
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Solution Overview
Problem
Current methods for analyzing the impact of media broadcasts on public opinion are inefficient and often lead to inaccurate results due to high man-hour requirements and lag in data collection and analysis, particularly in fast-paced environments like TV and radio.
Innovation Solution
An apparatus and method for synchronizing advertisements on a group communications network with broadcast advertisements, using a receiver to extract search terms and advert data from broadcast data, and publishing relevant advertisements on the network in response to user queries, ensuring timely and targeted advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional manual methods are used to analyze broadcast impact, then data can be collected, but the process requires high man hours and causes significant time lag
Solution Approach 1:
The patent replaces manual mechanical analysis methods with automated electronic systems including broadcast monitors, content extractors, and database systems that automatically track and analyze advertising exposure across multiple channels, eliminating the need for manual data collection and analysis
Solution Approach 2:
The system enables self-service automated tracking where the broadcast monitoring system automatically extracts content, matches it with database records, and generates analysis reports without requiring human intervention at each step, allowing continuous real-time operation
2Area of stationary object
If advertisements are published on group communications network, then advertising reach is expanded, but duplicate ads may be shown to users who have already viewed them
Solution Approach 1:
The patent implements feedback mechanisms where the system tracks which users have been exposed to which advertisements through database records, and uses this feedback information to prevent showing duplicate ads to the same users, optimizing advertising delivery
Solution Approach 2:
The system performs preliminary tracking and recording of ad exposure before publishing subsequent advertisements, maintaining a database of which users have already viewed which ads so that duplicate exposure can be prevented in advance
Data Source
AI summary
An apparatus and method for synchronising advertisements published on a group communications network with advertisements in a broadcast, the apparatus comprising: a receiver for receiving broadcast data; a communications interface in communication with a group communications network; a broadcast data content extractor adapted to derive search terms and advert data from the received broadcast data, the advert data relating to an advert received in the broadcast data, wherein on receipt of a query by a user of the group communications network, the query comprising one or more of the search terms, the communications interface publishes a group communication comprising at least a portion of the advert data on the group communications network.