Interactive Broadcast System Real-Time Audience Feedback Integration

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Solution Overview

Problem

Current technologies face challenges in providing real-time, program-relevant feedback from audience interactions during broadcasts, especially when dealing with sudden and high volumes of data, which limits the enhancement of audience experience and interactive scenarios.

Innovation Solution

A system and method that aggregates audience feedback and applies rules to alter graphical indicia during broadcasts, using a back end source with processing components, graphic compilation components, and HTML5 modules to integrate audience data into the broadcast stream, allowing for dynamic changes in graphical content and potential alterations to the basic program content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If audience feedback is aggregated and processed in real-time during broadcasts, then audience participation and interactivity are enhanced, but system complexity and data processing requirements increase significantly

Engineering Contradiction:
Improveaudience participationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system divides the broadcast content into modular components that can be independently manipulated. Graphical overlays, video feeds, and audio streams are segmented so that audience feedback can be applied to specific segments without affecting the entire broadcast system, reducing overall complexity while maintaining high interactivity

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

A backend server acts as an intermediary between audience feedback sources and the broadcast system. This mediator aggregates, processes, and translates raw audience data into actionable commands for the broadcast, shielding the complex data processing requirements from the broadcast delivery system while enabling sophisticated audience participation

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If graphical indicia are altered dynamically during broadcasts based on audience feedback, then audience experience is enhanced, but processing time and computational resources increase

Engineering Contradiction:
Improvefeedback responsivenessVSAvoidprocessing time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

Graphical overlays and indicia are pre-rendered and prepared in advance with multiple variation states. When audience feedback arrives, the system simply switches between pre-prepared graphical states rather than generating new graphics in real-time, dramatically reducing processing time while maintaining responsive feedback delivery

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses template-based graphical indicators that can be rapidly instantiated and customized with audience feedback data. Instead of creating unique graphical elements from scratch, the system copies and adapts pre-designed templates, reducing computational overhead while delivering personalized, real-time feedback visualization

Inventive Principle:
Principle #26Copying

3Productivity

If audience feedback is collected and processed at high speed, then real-time interaction is achieved, but data management and processing difficulty increase

Engineering Contradiction:
Improvefeedback processing speedVSAvoiddata processing difficulty
Core Design Contradiction:
ProductivityVSDifficulty of detecting and measuring

Solution Approach 1:

The backend server implements a universal data processing framework that handles multiple types of audience feedback (votes, comments, reactions) through a single standardized interface. This multi-functional approach consolidates diverse data streams into a unified processing pipeline, reducing the apparent complexity while maintaining high processing throughput

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10291942B2Interactive broadcast system and method
Publication Date: 2019.05.14 NBCUNIVERSAL MEDIA LLC
  • US10291942B2 patent drawing
  • US10291942B2 patent drawing
  • US10291942B2 patent drawing

AI summary

An interactive system and method allow for broadcast of basic content data along with data that define graphical inserts that can be played with or super-imposed on screens of the decoded broadcast. Coordinated pages or screens may be transmitted to audience secondary devices, such as smart phones, tablet computers, and so forth. Audience members may participate in an interactive experience by selecting options provided on the secondary devices. Audience responses are received, aggregated, and rules applied in accordance with the desired experience. The graphical indicia are altered during the broadcast, and optionally during or just following a period for audience feedback.