Broadcasting Bounce Rate Measurement via Receiver Behavior Analysis
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Solution Overview
Problem
Conventional methods for measuring broadcasting service ratings are inaccurate and complex, and the bounce rate metric, used for web services, cannot be applied to broadcasting services due to their continuous content delivery without start and sub-pages.
Innovation Solution
A bounce rate measuring apparatus that analyzes service provision information from receivers to determine the number of times channels are selected and viewed for specific time thresholds, calculating a bounce rate based on viewer behavior, allowing for the evaluation of broadcasting service quality.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional rating measurement methods are used for broadcasting services, then sample group ratings can be collected, but the measured ratings are inaccurate and different from actual ratings
Solution Approach 1:
The patent applies the copying principle by replicating the web service bounce rate measurement methodology for broadcasting services. It creates a virtual representation of broadcasting viewing behavior that mirrors web browsing patterns, allowing the same measurement logic to be applied across different service types. This enables accurate bounce rate measurement for broadcasting by copying the successful web service approach.
Solution Approach 2:
The patent implements universality by developing a measurement system that can handle multiple service types (web services and broadcasting services) with a unified approach. The bounce rate measurement apparatus is designed to be multi-functional, capable of measuring user engagement across different media consumption platforms using consistent metrics and methods.
2Adaptability or versatility
If the bounce rate metric from web services is directly applied to broadcasting services, then a familiar metric can be used, but it cannot be applied because broadcasting services provide continuous content without start and sub-pages
Solution Approach 1:
The patent applies parameter changes by adapting the bounce rate metric parameters to suit broadcasting services. It modifies the definition of 'page' to represent 'channel' or 'program' in broadcasting context, and adjusts time threshold parameters to account for the continuous nature of broadcasting content. This allows the metric to remain valid while being adaptable to different service characteristics.
Solution Approach 2:
The patent uses inversion by reversing the traditional web-based bounce rate logic to fit broadcasting. Instead of measuring transitions between pages, it measures transitions between channels or programs. The measurement approach is inverted from document-based navigation to content-based consumption, making the metric applicable to broadcasting while maintaining its core purpose.
3Measurement precision
If viewer recognition information is collected through pre-registration, then viewing behavior can be tracked, but the method becomes complicated and less efficient
Solution Approach 1:
The patent implements self-service by enabling receivers to automatically generate and transmit service provision information without requiring manual pre-registration of viewers. The system uses the receiver's own operational data (channel selection, viewing time) to create measurement-ready information, eliminating the need for complex registration processes while maintaining tracking accuracy.
Solution Approach 2:
The patent replaces the mechanical pre-registration system with an automated information generation process. Instead of manually registering viewers and tracking their actions, the system automatically generates service provision information from receiver operations, substituting manual processes with automated data collection that is both simpler and more accurate.
Data Source
AI summary
There is provided a bounce rate measuring apparatus for measuring a bounce rate of a broadcasting service using service provision information generated based on a viewer's behavior of selecting a channel and leaving the channel. For example, the bounce rate related to a specific channel of the broadcasting service may be measured, the bounce rate related to a specific receiver may be measured, or the bounce rate related to a specific content provided through the broadcasting service may be measured. In addition, it is possible to more efficiently evaluate the quality of the broadcasting service or understand a viewer's interest based on the measured bounce rates of the broadcasting service.