Broadcast Content Personalization via Backend Endpoint Routing
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Solution Overview
Problem
Current systems do not provide personalized offers and advertisements for various communication mediums, such as radio and television broadcasts, limiting the ability to deliver targeted content to individual audience members based on their interests during live, streamed, or archived broadcasts.
Innovation Solution
A method and system that uses a computing device to express user interest in broadcast content, communicating this interest to a backend system, which selects and provides an end point destination for further digital information, allowing personalized offers to be displayed to the user, applicable to analog and digital radio or television broadcasts, and extendable to other devices and content types.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If personalized offers and advertisements are provided for all communication mediums including radio and television broadcasts, then user engagement and targeted marketing effectiveness are improved, but system complexity and implementation difficulty increase
Solution Approach 1:
The system is designed to handle multiple communication mediums (radio, television, digital broadcasts) through a unified architecture. The backend system can process different broadcast types and deliver personalized offers across various platforms, making the system versatile and multi-functional without requiring separate systems for each medium
Solution Approach 2:
A computing device acts as an intermediary between the broadcast content and the user. The device captures broadcast content, processes it through the backend system, and delivers personalized offers. This intermediary layer simplifies the overall system architecture by centralizing the processing logic in one component
2Productivity
If real-time personalized offers are delivered to users during broadcasts, then user engagement and conversion rates improve, but processing time and system response requirements increase
Solution Approach 1:
The system pre-processes and segments broadcast content into identifiable units (commercials, advertisements, program segments) before delivery. The backend system maintains a database of offer templates and user profiles ready for rapid matching. This preliminary preparation enables real-time personalized offer delivery without significant processing delays during actual broadcast
Solution Approach 2:
The system dynamically adjusts its processing based on the broadcast content being delivered. When a commercial or advertisement is detected, the system activates the personalized offer matching process. During program content, the system remains in a lower-power state. This dynamic operation optimizes processing time by only engaging full processing capabilities when necessary
3Measurement precision
If comprehensive user data is collected and processed to enable personalization, then targeting precision and offer relevance improve, but data privacy concerns and security requirements increase
Solution Approach 1:
The system processes and stores user data in a distributed manner across multiple components (computing device, backend system, database). Each component handles only the specific data necessary for its function. User profiles are maintained with granular permission settings that control what data is accessible to different system components, reducing overall security risk exposure
Solution Approach 2:
Users have control over their own data through the system's interface. They can view, modify, and delete their profile information and offer preferences. The system automatically manages data retention and deletion based on user choices and regulatory requirements, reducing the burden on users while maintaining privacy standards
Data Source
AI summary
A method and system for digital marketing and the provision of digital content allows a user to express, using an application executed on a computing device while a piece of content is being broadcast using an analog or digital signal by an analog or digital radio or television station system, an interest in the broadcast piece of content that is communicated to a backend system. The backend system selects an end point destination that is a pointer to further digital information associated with the broadcast piece of content and communicates the end point destination for the broadcast piece of content to the user who can access the digital information.