Digital Marketing System for Broadcast Content Personalization
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current systems fail to provide personalized offers and advertisements to users during media broadcasts, such as radio or television, limiting engagement and revenue opportunities for broadcasters.
Innovation Solution
A method and system that allows users to express interest in broadcast content using a computing device, communicating this interest to a backend system, which provides a personalized offer associated with the content, enabling users to access further information through an end point destination, such as a URL, during live, streamed, or archived broadcasts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If personalized offers and advertisements are provided to users during media broadcasts, then user engagement and revenue opportunities are improved, but system complexity and infrastructure requirements increase
Solution Approach 1:
The patent introduces a backend system as an intermediary between the broadcast content and the user's computing device. This backend system receives broadcast information, processes user expressions of interest, and delivers personalized offers through an endpoint destination. The intermediary handles the complexity of personalization logic centrally, allowing the user's local device to remain relatively simple while still enabling sophisticated targeted advertising and content delivery.
2Productivity
If users can interact with broadcast content in real-time, then user engagement is improved, but measurement precision and tracking requirements increase
Solution Approach 1:
The system implements a feedback mechanism where users can express interest in broadcast content through their computing devices, and the backend system responds by delivering personalized offers and information. This closed-loop feedback enables precise tracking of user interests and behaviors, allowing the system to measure and respond to user engagement in real-time while maintaining measurement precision through structured data collection and analysis.
Data Source
AI summary
A system and method for digital marketing over a IP digital data steam system allows content to be provided to a user. The system may used an app (that may be a PWA) to permit the user to indicate an interest in a piece of content or an advertisement and receive supplemental content.