Broadcast Content Personalization via Digital Endpoint Routing
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Solution Overview
Problem
Current systems do not provide personalized offers and advertisements for various communication mediums, including radio and television broadcasts, limiting the ability to target specific audience members with relevant content during their listening or viewing experience.
Innovation Solution
A method and system that allows users to express interest in broadcast content using a computing device, communicate this interest to a backend system, and receive a personalized offer associated with the content through an endpoint destination, such as a URL, enabling targeted digital marketing during analog or digital radio and television broadcasts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional broadcast advertising is used, then all audience members receive the same oral advertisements, but personalized offers and targeted marketing cannot be provided to individual users
Solution Approach 1:
The system segments the broadcast content into discrete identifiable units (commercials, advertisements, content pieces) with unique identifiers, allowing individual targeting of specific segments rather than treating the entire broadcast as a single unit. This enables personalized offers for specific content segments while maintaining the overall broadcast structure.
Solution Approach 2:
A backend system acts as an intermediary between the broadcast and the user device. It receives broadcast data, processes user interactions, and delivers personalized offers through endpoint destinations. This intermediary layer handles the complexity of personalization without requiring changes to the broadcast transmission itself.
2Productivity
If personalized offers are provided to users, then user engagement and targeted marketing improve, but real-time processing and delivery of personalized content during broadcasts becomes challenging
Solution Approach 1:
The system performs preliminary actions by pre-processing broadcast content into identifiable segments with metadata and unique identifiers before the actual broadcast. The backend system is pre-configured with templates and rules for generating personalized offers, enabling rapid real-time processing when user interactions occur during the broadcast.
Solution Approach 2:
The system replaces traditional mechanical broadcast delivery with a digital information delivery mechanism. Instead of modifying the audio-visual broadcast stream, the system uses digital endpoint destinations (URLs, QR codes, deep links) that can be instantly generated and delivered to user devices, enabling real-time personalized offer delivery without physical or temporal delays.
3Measurement precision
If broadcast content is segmented into discrete pieces with identifiers, then personalized targeting becomes possible, but the complexity of tracking and managing content metadata increases
Solution Approach 1:
The system uses a universal identifier format and metadata structure that can be applied to any type of broadcast content (audio, video, different formats, different broadcasters). The endpoint destination system serves multiple functions: identifying content, delivering personalized offers, tracking user interactions, and managing metadata, reducing overall system complexity through multi-functionality.
Data Source
AI summary
A method and system for digital marketing and the provision of digital content allows a user to express, using an application executed on a computing device while a piece of content is being broadcast using an analog or digital signal by an analog or digital radio or television station system, an interest in the broadcast piece of content that is communicated to a backend system. The backend system selects an end point destination that is a pointer to further digital information associated with the broadcast piece of content and communicates the end point destination for the broadcast piece of content to the user who can access the digital information.