Personalized Broadcast Media Override Using Local Message Insertion
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Solution Overview
Problem
Existing communication systems such as radio and television are largely one-directional and do not allow for individualization of messaging or advertisement, with users often categorized into large classes that fail to meet their specific needs, and broadcasters have control over messaging.
Innovation Solution
A system and method that utilizes audio/video digital buffering and lightweight computer techniques to classify broadcast media, allowing for the insertion of user-specific content through local area networks, such as Bluetooth, to override and enhance media with personalized advertisements based on geographical location, user preferences, and historical behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If broadcast media is classified and user-specific content is inserted to override broadcast content, then user engagement and personalization are improved, but device complexity and processing requirements increase
Solution Approach 1:
The system performs preliminary classification of broadcast media content into categories (e.g., advertisement, news, entertainment) before user-specific override is needed. This advance categorization enables rapid selection and insertion of personalized content without real-time processing delays, resolving the contradiction between personalization capability and system complexity by preparing replacement content in advance based on pre-analyzed broadcast streams
Solution Approach 2:
The system introduces an intermediary layer between the broadcast receiver and the user device that handles content classification, selection, and insertion. This intermediary module acts as a mediator that manages the complexity of personalization logic separately from the core broadcast reception function, allowing the user device to remain relatively simple while still achieving sophisticated personalized content delivery through the intermediary's processing capabilities
2Loss of information
If user-specific messages are delivered by overriding broadcast content, then messaging relevance is improved, but control over original broadcast content is lost
Solution Approach 1:
The system applies local quality by allowing user-specific content to override broadcast content only in specific localized contexts (e.g., during advertisement segments or at particular time slots) rather than uniformly across all broadcast content. This enables message relevance to be improved in targeted areas while preserving the original broadcast content and broadcaster control for the remainder of the stream, thus resolving the contradiction between message relevance and broadcast control flexibility
3Speed
If classification of broadcast media is performed in real-time, then responsiveness to user preferences is improved, but processing time and computational resources increase
Solution Approach 1:
The system performs classification of broadcast media content in advance before it reaches the user device, pre-categorizing segments as advertisements, news, entertainment, or other types. This preliminary classification eliminates the need for real-time analysis at the user device, enabling rapid responsiveness to user preferences while minimizing processing time and computational resource requirements during actual content delivery
Data Source
AI summary
Embodiments described herein provide systems and methods for delivering user specific messages. A system receives a media feed including at least one of an audio feed or a video feed. The system determines, based on the media feed, a categorization of the media feed. The system determines, based on a set of information, a replacement media. The system overrides the media feed with the replacement media based on the categorization.