Personalized Broadcast Offer System via Interest Detection
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Solution Overview
Problem
Existing digital marketing systems do not provide personalized offers and advertisements across various communication mediums, including radio and television broadcasts, where commercials and advertisements are typically broadcast to all audience members without the ability to target individual users.
Innovation Solution
A system and method that allow users to express interest in specific content during analog or digital radio or television broadcasts, using a computing device and a personal offer system, which communicates this interest to a backend system to provide personalized offers associated with the broadcast content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If personalized offers are provided to users based on their interest in broadcast content, then user engagement and marketing effectiveness are improved, but system complexity increases due to the need for interest detection and personalized content delivery mechanisms
Solution Approach 1:
The patent introduces an intermediary system comprising a detector that monitors broadcast content for interest indicators, a processor that matches detected interests with user profiles, and a communicator that delivers personalized offers. This intermediary layer between the broadcast system and users enables personalization without requiring direct complex interactions, thus resolving the contradiction between adaptability and system complexity.
2Productivity
If interest detection and personalized offer delivery systems are implemented in broadcast media, then marketing effectiveness is improved, but the complexity of detecting and measuring user interest increases
Solution Approach 1:
The patent extracts interest information from broadcast content by detecting specific indicators such as keywords, phrases, or audio signatures within the broadcast stream. This extraction approach simplifies the detection process by focusing only on relevant interest indicators rather than analyzing entire broadcast content, thereby improving marketing effectiveness while reducing detection complexity.
3Quantity of substance
If existing digital marketing systems are applied to radio and television broadcasts, then advertising reach is improved, but personalization capability deteriorates because all audience members receive the same commercials
Solution Approach 1:
The patent segments the broadcast audience into individual user profiles, each with their own interest preferences and characteristics. By dividing the mass audience into segmented user groups based on detected interests, the system can deliver personalized offers to each segment while maintaining broad advertising reach, thus resolving the contradiction between quantity and adaptability.
Data Source
AI summary
A system and method for digital marketing over a IP digital data steam system allows content to be provided to a user. The system may use an app (that may be a PWA) to permit the user to indicate an interest in a piece of content or an advertisement and receive supplemental content.