Coordination Server for Broadcast-Online Content Synchronization
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Solution Overview
Problem
There is a lack of coordination between broadcast television events and online content, resulting in reduced effectiveness of online advertising campaigns as the audience may forget about the broadcasted events by the time online content is viewed, leading to decreased engagement.
Innovation Solution
A system and method for coordinating online activity with broadcast television by using a coordination index that associates scheduling information of broadcast events with online content, generating signals to indicate broadcast statuses, and transmitting online content to computing devices based on these signals, allowing for synchronized or timely display of online content relative to broadcast events.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If online content is outputted at a later time after the broadcast event airs, then the online content can be prepared and delivered to computing devices, but the audience may no longer remember viewing the broadcast event, reducing the effectiveness of the online activity
Solution Approach 1:
The system performs preliminary actions by monitoring the broadcast schedule in advance and preparing online content for delivery before the broadcast event airs. The coordination server receives indications of upcoming broadcast events and triggers online content delivery synchronously or near-synchronously with the broadcast, ensuring the audience is primed to remember and engage with the online content while the broadcast is still fresh in their minds.
2Reliability
If online content is delivered synchronously with the broadcast event, then audience engagement is maximized, but the system complexity increases due to the need for real-time coordination and signal generation
Solution Approach 1:
The coordination server acts as an intermediary between the broadcast television system and the online content delivery system. It receives broadcast schedule information, generates appropriate signals based on coordination indices, and triggers online content delivery at the right moments. This intermediary layer simplifies the overall system architecture by centralizing the coordination logic and providing a clear interface between the broadcast and online components.
Solution Approach 2:
The system employs feedback mechanisms where the coordination server continuously monitors broadcast status and adjusts online content delivery timing accordingly. By receiving real-time indications of broadcast events and their status, the system can dynamically trigger online content delivery to achieve synchronous or near-synchronous coordination, ensuring optimal audience engagement while adapting to actual broadcast conditions.
Data Source
AI summary
Systems and method for coordinating online activity with broadcast television are disclosed. In some embodiments, the system includes a coordination server configured to read a coordination index that includes: an identifier for online content stored on an online content server, where the online content is transmittable to a computing device for output on the computing device; and scheduling information of a broadcast event to be broadcasted on broadcast television. The coordination index associates the scheduling information of the broadcast event with the identifier for the online content. Based on the coordination index, the coordination server generates a signal to indicate a broadcast status of the broadcast event. Upon the signal being read by the online content server, the online content server transmits the online content to the computing device in accordance with one or more rules for interpreting the signal.