Broadcast Slot Metadata for Unified Ad Playlist Replacement
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Solution Overview
Problem
Existing systems face inefficiencies in managing advertisement placement across different broadcast and webcast streams, leading to wasted resources and inability to seamlessly integrate advertisements across varying platforms, and require manual, complex workflows for negotiation and execution.
Innovation Solution
A computer-implemented system that augments advertisement slots with metadata to generate unified playlists for both broadcast and addressable streams, allowing dynamic adjustment and replacement of advertisements based on metadata, thereby optimizing resource usage and stream generation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If separate manual workflows are used for broadcast and webcast advertisement placement, then negotiation and execution can be performed individually for each platform, but resource waste increases and operational complexity increases
Solution Approach 1:
The patent combines separate broadcast and webcast advertisement placement workflows into a unified system. A single advertisement placement opportunity can be assigned to multiple slots across different streams through a centralized playlist generation process, eliminating the need for separate manual negotiations and executions for each platform.
Solution Approach 2:
The system creates a universal advertisement slot structure that can serve multiple functions across different broadcast and webcast streams. Each advertisement slot is augmented with metadata that enables it to be dynamically assigned to various streams based on demand, making the same advertisement inventory usable across multiple platforms simultaneously.
2Productivity
If advertisement slots are fixed without metadata augmentation, then simple processing is maintained, but dynamic adjustment and replacement capabilities are lost
Solution Approach 1:
The system performs preliminary augmentation of advertisement slots with metadata before playlist generation. This advance preparation includes adding information about permissible streams, slot positions, and replacement rules, which enables efficient real-time playlist creation without complex processing during stream generation.
Solution Approach 2:
Metadata acts as an intermediary layer between the fixed advertisement slot definitions and the dynamic stream generation process. This intermediate data structure carries necessary information about slot assignments, permissions, and characteristics, enabling automated playlist generation while maintaining simplicity in both slot definition and stream output.
3Productivity
If computational and network resources are not optimized, then resource availability is maintained, but efficiency in advertisement integration is reduced
Solution Approach 1:
The system uses template-based playlist generation where a master playlist with augmented advertisement slots is copied and adapted for multiple streams. Instead of processing each stream independently, the system creates templates that can be efficiently replicated and customized, significantly reducing computational overhead and network resource consumption.
Data Source
AI summary
Systems, methods, and articles for augmenting slot metadata for broadcast streams and replacement of content in addressable streams based on the metadata are described herein. The systems disclosed herein are able to augment slots associated with content provided by broadcast streams to include metadata. The augmented slots are used to generate a log, that can be used by at least one of an augmentation system, a broadcast play out provider, and an addressable play out provider to generate one or more playlists for providing content via broadcast streams and addressable streams. The metadata can further be used to alter the content provided by addressable play out providers such that media content provided via the addressable stream and broadcast stream is similar but advertisement content provided via the addressable stream and broadcast stream is different.