Tag Delivery System for Broadcast Network Targeting
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Solution Overview
Problem
Broadcast networks face limitations in targeting advertisements and content to specific audiences due to coarse location targeting and lack of granular demographic targeting, leading to inefficiencies in ad delivery and revenue generation.
Innovation Solution
A system that allows for the delivery of tags associated with assets in broadcast networks, enabling targeted distribution based on user feedback, user classification parameters, and real-time audience conditions, with tags being delivered separately or overlayed with assets, and reporting mechanisms for improved accounting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If coarse location targeting is used in broadcast networks, then device complexity is reduced and ease of operation is improved, but measurement precision and targeting accuracy deteriorate
Solution Approach 1:
The patent segments the broadcast network into multiple broadcast domains or zones, each with its own tagging capabilities. This allows fine-grained targeting within each segment while maintaining simpler overall network architecture. The segmentation enables precise location-based tagging without requiring complex centralized control across the entire network.
Solution Approach 2:
The patent introduces intermediary components such as tag servers, domain controllers, or gateway devices that mediate between the broadcast network infrastructure and the tagging system. These intermediaries handle the complexity of tag management, delivery tracking, and audience measurement, allowing the core broadcast network to remain relatively simple while achieving precise targeting.
2Productivity
If fine-grained demographic targeting is implemented, then productivity and revenue generation are improved, but device complexity and system cost increase
Solution Approach 1:
The patent implements preliminary action by pre-tagging content with demographic and audience information before broadcast. Audience profiles, location data, and content metadata are prepared in advance and attached to content assets. This allows the broadcast system to deliver targeted content without requiring complex real-time processing or decision-making during transmission, thereby improving productivity while managing system complexity.
Solution Approach 2:
The patent incorporates feedback mechanisms where audience responses, viewing data, and delivery metrics are collected and used to refine targeting strategies. This feedback loop enables continuous improvement of ad delivery effectiveness without requiring increasing system complexity, as the same infrastructure is used iteratively to enhance targeting precision based on actual performance data.
3Measurement precision
If tags are delivered separately from assets, then measurement precision and accounting accuracy are improved, but loss of time and synchronization complexity increase
Solution Approach 1:
The patent merges tag delivery with asset delivery by integrating tagging information into the broadcast stream alongside the content assets. Tags are embedded or transmitted in the same data flow as the associated content, ensuring they arrive simultaneously at the receiving end. This combination maintains precise accounting of tag delivery with assets while eliminating synchronization delays that would result from separate delivery mechanisms.
Data Source
AI summary
A system and associated methodology are disclosed for targeting tags in a broadcast network. The tags may be associated with an ad or programming. In one implementation, the tags to be delivered at a user equipment device are selected at the user equipment device, for example, based on location or other user classification parameters. In this manner, different user equipment devices that are on the same bandwidth segment in the same network subdivision can receive different tags.