Browser-Based Advertising Targeting via Browsing History
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Solution Overview
Problem
Conventional internet advertising methods primarily rely on static banner ads, failing to effectively utilize user browsing history to provide targeted promotional materials, thus missing opportunities to influence purchasing decisions based on past online activities.
Innovation Solution
A computer-implemented method and system that determines websites in a user's browsing history, sends requests to internet resources for promotional materials, associates these materials with the websites, and displays them within the browser's history or bookmark section, allowing for contextually relevant advertisements to be shown based on user interests and demographics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If static banner ads are used for internet advertising, then the advertising display is simple and easy to implement, but the advertising effectiveness is limited and cannot leverage user browsing history for targeted promotion
Solution Approach 1:
The system performs preliminary actions by automatically determining websites from browsing history and sending requests for promotional materials before the user makes purchasing decisions. The browser proactively identifies relevant ads based on past browsing patterns and presents them at appropriate moments, enabling targeted advertising without requiring complex manual setup or user interaction.
Solution Approach 2:
The web browser serves as an intermediary between the user's browsing history and the advertising system. It extracts website information from history, communicates with advertising servers to retrieve relevant promotional materials, and displays these ads within the browser interface. This intermediary role enables targeted advertising while maintaining the simplicity of the browser environment.
2Measurement precision
If promotional materials are displayed based on browsing history, then advertising relevance to user interests improves, but the system complexity and data processing requirements increase
Solution Approach 1:
The system segments the advertising process into distinct manageable steps: (1) determining websites from browsing history, (2) sending requests to advertising servers, (3) receiving promotional materials, and (4) displaying ads. This segmentation allows each component to process information independently and efficiently, reducing overall system complexity while maintaining high relevance precision through targeted data processing at each stage.
Data Source
AI summary
A computer-implemented system including a memory, a storage device and a processing unit, the memory storing a set of instructions, which, when executed by the processing unit cause the processing unit to perform a method for displaying promotional materials to a user using a browser executing on a client computer. The method involves determining websites in a browsing history of the browser; sending a request to one or more internet resources, the requests being related to the determined websites; receiving the promotional materials from the one or more internet resources in response to the request; associating the received promotional materials with the websites in the browsing history of the browser; and displaying websites in the browsing history of the browser together with the associated promotional materials.