Browser Cookie Analysis for Targeted Content Delivery
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Solution Overview
Problem
Current technologies face challenges in compiling and correlating first-party browser cookie information to deliver targeted web content effectively, as existing systems struggle to make this information actionable beyond the originating technology.
Innovation Solution
A system is developed that collects, analyzes, and compiles information from browser cookies, allowing for selective correlation with web content stored in a targeted content repository, using a user interface to associate specific cookie values with targeted content and delivering it in real-time based on matching or similar cookie data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If browser cookie data is collected and analyzed to deliver targeted content, then content targeting effectiveness is improved, but system complexity increases
Solution Approach 1:
The patent introduces a targeted content administrator as an intermediary component that mediates between browser cookie data collection and content delivery. This administrator receives cookie data, establishes correlations between cookie values and targeted content, and manages the content repository, thereby resolving the complexity of directly processing and matching cookie data with appropriate content in real-time
Solution Approach 2:
The system performs preliminary actions by pre-establishing correlations between browser cookie data and targeted content in advance through the targeted content administrator. This pre-processing and pre-matching of data reduces the computational complexity during actual content delivery, as the system only needs to retrieve pre-correlated content rather than performing complex analysis in real-time
Data Source
AI summary
Techniques are disclosed for collecting, analyzing and compiling information stored in browser cookies, and using such information to deliver web content targeted to a particular user or audience. A browser cookie is a data structure that is stored on a user's computer and that can contain information regarding that user's previous web browsing activity. In one embodiment, information collected from browser cookies is analyzed and compiled so as to allow such information to be selectively correlated with web content stored in a targeted content repository. For example, browser cookie data indicating that a user has visited websites that sell airline tickets may be correlated with a banner advertisement for travel insurance. Once such a correlation is established, the targeted content—for example, the aforementioned travel insurance advertisement—can subsequently be delivered to future website visitors whose computers store browser cookies containing data identified as being correlated with such targeted content.