Browser Document Usage Tracking via Plug-in Mediator

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Solution Overview

Problem

Conventional Internet cookies are unable to track user behavior when a document, such as a PDF, is viewed within an Internet browser, resulting in missed marketing opportunities for online advertisers.

Innovation Solution

A method and apparatus that uses a document processing application plug-in to track and record usage behavior of documents accessed within a browser, storing this data in a usage data file, which is then used to deliver targeted messages based on user interaction with the document.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If conventional Internet cookies are used to track user interactions, then user behavior on webpages can be tracked, but user behavior within documents (e.g., PDF) accessed within a browser cannot be tracked

Engineering Contradiction:
Improveuser behavior tracking capabilityVSAvoidtracking system compatibility
Core Design Contradiction:
Loss of informationVSAdaptability or versatility

Solution Approach 1:

The patent introduces a document viewer plugin as an intermediary component that bridges the gap between the browser environment and document processing applications. The plugin is registered with the browser to handle specific document types (e.g., PDF) and enables cookie tracking within the document viewing context, allowing conventional Internet cookies to track user behavior both on webpages and within documents accessed through the browser.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If a document processing application is used to view documents within a browser, then documents can be accessed in their native format, but user behavior within the document cannot be tracked by conventional cookies

Engineering Contradiction:
Improvedocument viewing capabilityVSAvoiduser interaction tracking data
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The document viewer plugin performs self-registration with the browser, automatically configuring itself to handle specific document types. When a user accesses a document through the browser, the plugin activates and begins tracking user interactions (such as reading time, scrolling, highlighting) without requiring additional manual setup. The plugin serves itself by managing its own integration with the browser and document processing application, enabling seamless tracking of user behavior within the document viewing context.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS9536252B2Method and apparatus for enabling targeted messages based on usage of a document accessed within an internet browser
Publication Date: 2017.01.03 ADOBE INC
  • US9536252B2 patent drawing
  • US9536252B2 patent drawing
  • US9536252B2 patent drawing

AI summary

A computer implemented method and apparatus for enabling targeted messages based on usage of a document accessed within an Internet browser, wherein the document is not a webpage. The method comprises accessing a document within a browser on a device using an application associated with the document; and recording, by the application, usage behavior data during usage of the document accessed within the browser.