Browser Extension for Real-Time Promotional Offer Presentation
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Solution Overview
Problem
Users often fail to benefit fully from promotional offers available during online shopping due to hidden discount codes and forgotten loyalty program benefits, as conventional web browsers do not provide effective solutions for presenting and remembering these offers in real-time.
Innovation Solution
A computer-implemented method and system that monitors user web browsing activities, identifies relevant webpages and input fields, and queries a database to retrieve user profiles and promotional offers, rendering notifications for applicable discounts and promotions on the user device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If conventional web browsers are used for online shopping, then users can access merchant websites, but users cannot effectively access or remember promotional offers and discount codes
Solution Approach 1:
The patent introduces a server as an intermediary between users and promotional offers. The server monitors user browsing activities, identifies relevant promotional offers and discount codes, and presents them to users through a user interface. This intermediary system resolves the contradiction by capturing and managing promotional information that would otherwise be lost or inaccessible, while providing easy access through automated presentation rather than manual searching or remembering.
2Quantity of substance
If multiple promotional offers are available to users, then users can potentially save more money, but users cannot remember all the offers and codes when making purchases
Solution Approach 1:
The system performs preliminary actions by proactively monitoring user browsing activities and identifying applicable promotional offers before the user completes their purchase. The server analyzes the user's current webpage and cart contents, then automatically presents relevant discount codes and promotional offers at the appropriate moment. This eliminates the need for users to manually remember multiple offers, as the system has already prepared and presented the relevant information in advance of the purchase decision.
Solution Approach 2:
The system implements feedback by continuously monitoring user browsing behavior and dynamically adjusting which promotional offers are presented. The server receives feedback from user actions (page views, cart additions, browsing patterns) and uses this information to identify and present the most relevant promotional offers. This feedback loop ensures that users receive the right offers at the right time, maximizing savings without requiring user memory or manual effort.
3Loss of information
If discount codes are advertised during online shopping, then users can see available offers, but the codes are frequently hidden or only exposed through other channels
Solution Approach 1:
The system implements self-service by automatically monitoring user browsing activities and independently identifying, retrieving, and presenting relevant promotional offers without requiring user intervention. The server autonomously analyzes webpage content, matches it against stored promotional offer databases, and presents applicable discount codes through a user interface. This self-service approach ensures that discount codes are consistently made visible and accessible without adding complexity to the user's shopping experience.
Data Source
AI summary
Systems for assisting users in selecting various promotional offers while shopping online are disclosed. The system is configured to receive promotional information being offered by one or more business merchants to a user, determine a navigation to a webpage on a user device by the user from where an item can be purchased, identify one or more attributes associated to the webpage, determine one or more promotions from the promotional information based on the one or more attributes identified, and display on the user device of the user the one or more promotions associated with the item being purchased by the user on the webpage of the user device.