Browser-Based Transaction Layer for Alternative E-Commerce Payments

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Solution Overview

Problem

Existing e-commerce websites require costly and inefficient multiparty systems integration efforts to introduce alternative transaction mechanisms, limiting the variety of payment options available to consumers.

Innovation Solution

A browser extension that interacts with a backend computing platform to offer alternative transaction options, such as lease-to-own arrangements, without requiring integration with the e-commerce site's systems, by adding user interface elements and facilitating transactions through third-party services.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If multiparty systems integration is used to introduce alternative transaction mechanisms, then the transaction options available to consumers are expanded, but the integration costs and complexity increase significantly

Engineering Contradiction:
Improvetransaction optionsVSAvoidintegration complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a browser extension as an intermediary layer between the consumer's web browser and the e-commerce website. This extension acts as a mediator that enables alternative transaction mechanisms without requiring direct integration between the transaction mechanism provider and the e-commerce site's core systems. The extension communicates with both the website (to capture product information and initiate transactions) and the alternative transaction provider (to process the non-standard payment), thereby expanding transaction options while avoiding complex multiparty integration.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If multiparty systems integration is implemented, then alternative transaction mechanisms can be offered, but the time and resources required for implementation increase

Engineering Contradiction:
Improvepayment optionsVSAvoidintegration time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The browser extension serves as a pre-built intermediary solution that can be deployed rapidly without requiring lengthy integration projects. The extension handles all communication protocols and data exchanges between the e-commerce site and alternative transaction mechanisms, eliminating the need for custom integration development between multiple parties. This reduces implementation time from months to days or weeks.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The browser extension is designed as a universal solution that can work with multiple different e-commerce websites and multiple different alternative transaction mechanisms simultaneously. Rather than building custom integrations for each combination of website and transaction provider, the single extension handles diverse payment options across various retail platforms, significantly reducing overall implementation time and resources.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If the e-commerce website operator implements alternative transaction mechanisms natively, then the user experience is integrated seamlessly, but the operational costs and system requirements increase

Engineering Contradiction:
Improveuser experienceVSAvoidimplementation cost
Core Design Contradiction:
Ease of operationVSEase of manufacture

Solution Approach 1:

The browser extension acts as an external intermediary that provides alternative transaction capabilities without requiring the e-commerce website operator to bear the costs of implementing and maintaining these features natively. The extension handles all backend communications with alternative transaction providers, so the website operator incurs no additional operational costs or system requirements while consumers still gain access to expanded payment options through a seamless integrated interface.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS12475505B2System and method for introduction of a transaction mechanism to an e-commerce website without necessitation of multiparty systems integration
Publication Date: 2025.11.18 RENT A CENTER WEST INC
  • US12475505B2 patent drawing
  • US12475505B2 patent drawing
  • US12475505B2 patent drawing

AI summary

In illustrative embodiments, systems and methods are disclosed by which a transaction offering that is not native to an e-commerce website may be added thereto. The addition may be performed by a script file loaded by the web browser that is rendering the e-commerce website. The script may add a user interface element to the e-commerce website that a user may click in order to initiate the added transaction offering. The script file may respond to the such a click event by presenting a user interface with which the user may interact in order to effectuate the transaction. The script may scrape information from the website to obtain information necessary for creation of the transaction, and may initiate purchase of goods or services from the website after creation of transaction.