Bullet Screen Comment Display With Directional Collision Dynamics

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Solution Overview

Problem

Existing video applications display bullet screen comments indiscriminately, limiting human-computer interaction and display efficiency.

Innovation Solution

Implementing different moving directions for different types of bullet screen comments, allowing for dynamic movements and collision-based confrontation displays to enhance interaction and information retrieval.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If bullet screen comments are displayed indiscriminately in chronological order, then all comments are shown to users, but the efficiency of human-computer interaction and display efficiency are limited

Engineering Contradiction:
Improvenumber of bullet screen comments displayedVSAvoidefficiency of obtaining effective information
Core Design Contradiction:
Quantity of substanceVSProductivity

Solution Approach 1:

The patent segments bullet screen comments into different types (e.g., important comments, regular comments, spam comments) and displays them in different regions or with different visual priorities. This segmentation allows users to quickly locate important information without being overwhelmed by all comments, thereby improving information retrieval efficiency while maintaining comprehensive display coverage

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different display styles and visual qualities are applied to different types of bullet screen comments. Important comments receive enhanced visual treatment (such as larger font, different color, or special positioning) while regular comments use standard display. This local quality differentiation helps users quickly identify valuable information without sacrificing the display of all comments

Inventive Principle:
Principle #3Local quality

2Device complexity

If all bullet screen comments are displayed in the same manner, then display implementation is simple, but display interest and user engagement are reduced

Engineering Contradiction:
Improvedisplay method complexityVSAvoiddisplay interest and user engagement
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The patent implements dynamic display methods where bullet screen comments can move, change size, or alter their visual properties based on their importance, timing, or interaction status. Important comments may move to prominent positions or expand in size, creating a dynamic and engaging display that adapts to different situations while maintaining manageable system complexity through rule-based control

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

Different colors or visual styles are applied to different types of bullet screen comments to enhance display interest. For example, important comments may use distinctive colors or animations, while regular comments use standard styling. This visual differentiation increases user engagement without requiring complex display mechanisms

Inventive Principle:
Principle #32Color changes

Data Source

PatentUS12437459B2Bullet screen comment display method and apparatus, bullet screen comment sending method and apparatus, computer device, computer-readable storage medium, and computer program product
Publication Date: 2025.10.07 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US12437459B2 patent drawing
  • US12437459B2 patent drawing
  • US12437459B2 patent drawing

AI summary

The present application discloses a bullet screen comment display method performed by a computer device. The method includes: displaying an interactive interface of a target scenario; and displaying, on the interactive interface, dynamic movements of a first bullet screen comment set moving in a first moving direction and a second bullet screen comment set moving in a second moving direction; where first bullet screen comment set includes N pieces of first bullet screen comment data; the second bullet screen comment set includes M pieces of second bullet screen comment data; N and M are positive integers; and the first moving direction and the second moving direction are different moving directions and at least a first bullet screen comment in the first bullet screen comment set is on a trajectory of colliding with at least a second bullet screen comment in the second bullet screen comment set.