Bullet-Screen Comment Display Using Type-Based Areas and Directions

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Solution Overview

Problem

Existing live room systems display bullet-screen comments in a uniform manner, leading to overlapping and disordered display of comments with different viewpoints, lacking engagement and user experience.

Innovation Solution

A method to determine target display parameters based on user subscription type and bullet-screen comment type, using different display areas and directions to segregate comments from the same and different camps, enhancing differentiation and clarity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If bullet-screen comments are displayed in a uniform manner, then the display process is simple, but the comments from different viewpoints overlap and become disordered

Engineering Contradiction:
Improvedisplay process complexityVSAvoidcomment display order
Core Design Contradiction:
Device complexityVSManufacturing precision

Solution Approach 1:

The patent segments bullet-screen comments into different types (e.g., support comments, attack comments, neutral comments) and displays each type in separate display areas with different directions. This segmentation prevents overlap and disorder while maintaining a relatively simple display process, as the segmentation is based on comment content classification rather than complex spatial arrangement.

Inventive Principle:
Principle #1Segmentation

2Manufacturing precision

If different display areas and directions are used for different comment types, then comment differentiation and clarity are enhanced, but the display system becomes more complex

Engineering Contradiction:
Improvecomment display differentiationVSAvoiddisplay system complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The patent applies local quality by assigning different display characteristics (areas and directions) to different comment types. Each comment type receives a customized display configuration appropriate to its nature, enhancing differentiation without requiring a complete redesign of the entire display system. The complexity is localized to specific comment type handlers rather than the overall system.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12368930B2Bullet-screen comment display
Publication Date: 2025.07.22 SHANGHAI BILIBILI TECH CO LTD
  • US12368930B2 patent drawing
  • US12368930B2 patent drawing
  • US12368930B2 patent drawing

AI summary

This application provides a bullet-screen comment display method. The bullet-screen comment display method applied to a client includes: obtaining a subscription type of a user for a target live room and a bullet-screen comment type of a to-be-displayed bullet-screen comment in the target live room; determining a target display parameter of the to-be-displayed bullet-screen comment based on the subscription type and the bullet-screen comment type, where the target display parameter includes a target display area and a target display direction, and different bullet-screen comment types correspond to different display areas and display directions; and rendering the to-be-displayed bullet-screen comment in the target display area in the target live room based on the target display direction.