Bullet-screen Comment Overlay for Video Interaction

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Solution Overview

Problem

Conventional video viewing experiences are hindered by the lack of atmosphere and the need for users to switch between applications for communication, as existing social media platforms do not effectively integrate video watching with real-time user interactions.

Innovation Solution

A bullet-screen comment processing method and apparatus that allows multiple users to watch the same video in a virtual user group, enabling communication through bullet-screen comments, which are displayed overlaying the video without occupying the viewing area, thus enhancing the video viewing experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users switch between video application and social media application to communicate, then communication functionality is provided, but user operation complexity increases and viewing experience is interrupted

Engineering Contradiction:
Improveuser operation convenienceVSAvoidapplication switching complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent merges the social media communication function directly into the video playback interface by introducing a bullet-screen comment system. Users can send and receive comments without leaving the video application, combining video viewing and social interaction into a single integrated interface, thereby eliminating the need to switch between applications and reducing operational complexity.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent adds a new dimension to the video playback interface by overlaying bullet-screen comments on the video display area. Instead of using a traditional separate chat interface, comments are displayed as scrolling text along one dimension of the video screen, allowing communication to occur within the same spatial plane as video playback without blocking the viewing area significantly.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If bullet-screen comments are displayed on video, then user interaction is enhanced, but video viewing area is reduced

Engineering Contradiction:
Improveinteraction capabilityVSAvoidvideo viewing area
Core Design Contradiction:
Adaptability or versatilityVSArea of stationary object

Solution Approach 1:

The patent applies local quality by positioning bullet-screen comments in specific regions of the video display area, typically along the bottom or side edges of the screen. Different areas of the interface serve different functions: the main video area remains for viewing while the peripheral regions display comments. This localized placement allows interaction enhancement without significantly compromising the overall video viewing area.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent resolves the area conflict by transforming the comment display from a separate spatial plane to an overlay dimension on top of the video. Comments are displayed as thin scrolling text bands that occupy minimal screen real estate while providing rich interaction capability, effectively adding another layer of information without substantially reducing the video viewing area.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Adaptability or versatility

If conventional social media is used for communication, then communication functionality is provided, but viewing atmosphere is lacking

Engineering Contradiction:
Improvecommunication functionalityVSAvoidviewing atmosphere
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The patent combines the solitary video viewing experience with the social atmosphere of group communication by integrating bullet-screen comments directly into the video playback interface. Multiple users can simultaneously view the same video and interact through comments, creating a shared viewing atmosphere that conventional separate social media applications cannot provide.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent replicates the social interaction atmosphere of traditional social media platforms and transplants it onto the video viewing interface. By copying the comment and interaction mechanisms from social media and integrating them into the video player, the system creates a viewing atmosphere that combines the benefits of both video content consumption and social engagement.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS12075101B2Bullet-screen comment processing method and apparatus
Publication Date: 2024.08.27 SHANGHAI BILIBILI TECH CO LTD
  • US12075101B2 patent drawing
  • US12075101B2 patent drawing
  • US12075101B2 patent drawing

AI summary

This application provides techniques of processing bullet screens for a target user group. The techniques comprises receiving an instruction of creating a target user group associated with watching a target video, wherein the instruction comprises information indicative of the target video; creating the target user group in response to receiving the instruction, wherein the target user group comprises a plurality of users, and wherein the target user group corresponds to a user group identifier; generating a user group comment pool corresponding to the target user group, the user group comment pool configured to store information sent from any user in the target user group; determining a target client computing device associated with one of the plurality of users in the target user group; and sending the target video to the target client computing device for playing the target video on the target client computing device.