Bullet Screen Key Content Jump Method
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Solution Overview
Problem
Bullet screens in live video streaming carry limited information and have a single form, leading to poor interaction effects and underutilization of resources, with viewers often encountering unfamiliar terms that hinder understanding and engagement.
Innovation Solution
A method that detects trigger events on bullet screens to retrieve and display key content, including jump links, from a server, enhancing interaction by providing explanations, translations, and links based on user tags and screen states, thus enriching the information load and interaction efficiency.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If bullet screens display only simple text content, then the display form remains simple and easy to implement, but the information load is limited and interaction effects are poor
Solution Approach 1:
The patent implements a nested structure where bullet screens contain jump links, and clicking bullet screens opens pop-up windows that display expanded content. The pop-up window can further contain nested elements such as video players, text descriptions, and additional interaction options. This nested architecture allows simple text bullet screens to expand into rich information displays without fundamentally changing the core bullet screen system.
Solution Approach 2:
The patent transitions the bullet screen from a two-dimensional text display to a multi-dimensional interaction system by adding temporal dimension (video playback), spatial dimension (pop-up windows overlaying the video), and informational dimension (jump links to additional content). This dimensional expansion resolves the contradiction by maintaining simple text input while enabling rich information delivery through multiple layers.
2Productivity
If bullet screens carry only basic commentary, then the system remains simple and resource usage is low, but interaction efficiency and user engagement are limited
Solution Approach 1:
The patent pre-loads and caches jump link content and associated media resources on the server side before users interact with bullet screens. When a user clicks a bullet screen, the pre-prepared content is quickly retrieved and displayed in a pop-up window, significantly reducing interaction time and improving efficiency without proportionally increasing real-time resource consumption.
Solution Approach 2:
The system implements automatic resource management where the server dynamically allocates and manages media resources based on user interaction patterns. Frequently accessed bullet screen content is cached locally on devices, reducing repeated server requests and optimizing resource utilization. This self-service mechanism improves interaction efficiency while keeping resource consumption proportional to actual usage.
3Loss of information
If bullet screens display detailed information directly, then users get comprehensive content, but the screen layout becomes cluttered and viewing experience deteriorates
Solution Approach 1:
The patent segments information into hierarchical layers: the bullet screen displays concise text or keywords, while detailed information is separated into expandable pop-up windows. This segmentation allows users to view only essential information in the main video area, with the option to access comprehensive details through controlled expansion, thereby maintaining screen clarity while preserving information completeness.
Solution Approach 2:
The patent introduces jump links as intermediary elements between the simple bullet screen text and detailed content. These jump links act as mediators that users can selectively activate, providing a bridge that maintains the cleanliness of the main video display while enabling access to comprehensive information when needed, thus preserving both viewing experience and information completeness.
4Adaptability or versatility
If the system provides personalized content based on user tags, then interaction relevance improves, but the complexity of content selection and delivery increases
Solution Approach 1:
The patent implements personalization by dynamically changing content parameters based on user tags and profiles. The server selects and delivers customized jump link content, media resources, and bullet screen priorities according to user characteristics without requiring complex client-side processing. This parameter-based approach enables adaptability while keeping the system architecture relatively simple by centralizing personalization logic on the server.
Data Source
AI summary
The present disclosure provides techniques for presenting information associated with bullet screens. The techniques comprise receiving trigger information comprising information of identifying a bullet screen and information of identifying a user who performed a trigger event for the bullet screen; determining a list of jump links associated with the bullet screen based on the information of identifying the bullet screen; determining a tag associated with the user based on the information of identifying the user; selecting a target jump link from the list of jump links based on the tag associated with the user; and transmitting information associated with the bullet screen and comprising the target jump link for display of at least one part of the information in a preset area associated with the bullet screen.