Bullet-Screen Comment Processing with Opposite Direction Tracks

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Solution Overview

Problem

Existing bullet-screen comment display methods fail to accommodate the diverse preferences of users, leading to an inadequate video watching experience.

Innovation Solution

A method that involves receiving and classifying bullet-screen comments into groups based on their content, and then displaying them using a target bullet-screen comment track where comments move in opposite directions, allowing for various display effects to meet user requirements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If bullet-screen comments are displayed using a single fixed track, then the display structure is simple, but it cannot accommodate diverse user preferences and reduces watching experience

Engineering Contradiction:
Improveadaptability to user preferencesVSAvoiddisplay structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent divides the bullet-screen comment display into multiple independent tracks (first bullet-screen comment track, second bullet-screen comment track, etc.), where each track can display comments with different characteristics. This segmentation allows the system to accommodate diverse user preferences without creating a monolithic complex structure, as each track can be independently controlled and configured.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces the dimension of movement direction by allowing bullet-screen comments to move in opposite directions (first direction for first group, second direction for second group). This dimensional change enables richer display effects and better user experience customization without significantly increasing structural complexity, as it utilizes the existing track space more effectively.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If bullet-screen comments are displayed in a uniform manner, then the display method is simple, but it fails to meet diverse user preferences and reduces engagement

Engineering Contradiction:
Improvecustomizability of display effectsVSAvoidoperation complexity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent segments bullet-screen comments into different groups (first bullet-screen comment group, second bullet-screen comment group) based on their characteristics, and assigns each group to different display tracks with different movement directions. This segmentation enables customized display effects for different types of comments while maintaining relatively simple operation, as the classification can be based on predefined criteria.

Inventive Principle:
Principle #1Segmentation

3Adaptability or versatility

If multiple bullet-screen comment tracks are introduced to accommodate diverse preferences, then user experience is improved, but the display structure becomes more complex

Engineering Contradiction:
Improveability to meet user preferencesVSAvoidbullet-screen comment track structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies inversion by having different groups of bullet-screen comments move in opposite directions within the tracks. Instead of all comments moving in the same direction, the first group moves in a first direction while the second group moves in a second (opposite) direction. This inversion creates more dynamic and engaging display effects without requiring proportionally more tracks, as it utilizes the existing tracks more effectively.

Inventive Principle:
Principle #13The other way round (Inversion)

Data Source

PatentUS12279018B2Bullet-screen comment processing
Publication Date: 2025.04.15 SHANGHAI BILIBILI TECH CO LTD
  • US12279018B2 patent drawing
  • US12279018B2 patent drawing
  • US12279018B2 patent drawing

AI summary

A bullet-screen comment processing method is provided. The method includes: receiving a first bullet-screen comment and a second bullet-screen comment; classifying the first bullet-screen comment into a first bullet-screen comment group and classifying the second bullet-screen comment into a second bullet-screen comment group based on bullet-screen comment content of the first bullet-screen comment and the second bullet-screen comment; and displaying the first bullet-screen comment of the first bullet-screen comment group and the second bullet-screen comment of the second bullet-screen comment group by using a target bullet-screen comment track, where the first bullet-screen comment of the first bullet-screen comment group and the second bullet-screen comment of the second bullet-screen comment group move in the target bullet-screen comment track in opposite directions.