Bundled Advertising Leaflet Selection via Customer Attribute Targeting
Solution Overview
Problem
The existing bundled advertising service systems face challenges in efficiently targeting specific customer segments, leading to increased costs and labor due to the need for uniform advertising leaflet preparation and distribution, even when not all customers are targeted, resulting in wasted resources and reduced advertising effectiveness.
Innovation Solution
A platform-based system that uses attribute information of customers to select and print personalized advertising leaflets with the highest reward potential, allowing for precise targeting and reducing unnecessary printing and distribution, thereby optimizing the bundling process and minimizing waste.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If uniform advertising leaflets are prepared for all members, then the operation becomes simple, but the advertising effectiveness decreases and costs increase
Solution Approach 1:
The patent applies local quality by customizing advertising leaflets according to individual customer characteristics and needs. Instead of using uniform leaflets for all members, the system selects and prepares advertising content tailored to each customer's profile, ensuring high advertising effectiveness while maintaining operational efficiency through automated selection processes.
2Quantity of substance
If advertising leaflets are prepared for all members, then coverage is complete, but the minimum fee increases and resource waste occurs
Solution Approach 1:
The patent extracts only the necessary advertising leaflets for targeted customers rather than preparing leaflets for all members. The system identifies and selects advertising content appropriate for each customer based on their characteristics, eliminating unnecessary preparation and distribution of leaflets to non-targeted members, thus reducing resource waste while maintaining complete coverage for relevant customers.
3Productivity
If personalized advertising leaflets are prepared for each customer, then advertising effectiveness improves, but the operation becomes complicated and costs increase
Solution Approach 1:
The patent uses copying by creating standardized templates and frameworks for advertising leaflets that can be efficiently replicated and customized. The system employs automated processes to generate personalized leaflets based on customer profiles, reducing manual operation complexity while maintaining high advertising effectiveness through consistent, targeted content delivery.
Data Source
AI summary
A bundled advertising service providing system enables an advertiser to place an advertisement for an appropriate target customer and reduces time and effort required for bundling an advertising leaflet. The bundled advertising service providing system includes a platform providing apparatus, the platform providing apparatus includes a hardware processor, the hardware processor selects, as an advertising leaflet to be bundled, an advertising leaflet with a high reward set for attribute information of a customer targeted by an advertiser that requests to bundle the advertising leaflet in the package, based on the attribute information of the customer to whom the package is to be sent, and the hardware processor outputs, to a printing apparatus, an instruction to print document data of the selected advertising leaflet.