Bus Stop Advertisement Playback Control via Travel Time
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Solution Overview
Problem
Existing systems for providing advertisements and travel operation information on public route buses require separate display devices, leading to redundancy, increased costs, and reduced advertisement effectiveness due to passenger focus on travel information.
Innovation Solution
An advertisement providing device that acquires travel time between bus stops, sets an advertisement playable time, calculates the number of advertisements to be played based on this time and individual advertisement durations, and adjusts playback according to interruptions during travel operations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If separate display devices are used for advertisements and travel operation information, then both functions can be provided independently, but device complexity and cost increase
Solution Approach 1:
The patent combines the advertisement notification system and operation information notification system into a single integrated display device. The control unit manages both advertisement content and operation information content, switching between them based on vehicle status and pre-set conditions, thereby eliminating the need for separate display devices while maintaining both functions
Solution Approach 2:
The single display device is designed to perform multiple functions: displaying advertisement content, displaying operation information, and switching between these functions based on vehicle status. This multi-functional approach replaces the need for dedicated separate devices while preserving the independence of both notification functions
2Adaptability or versatility
If separate display devices are used for advertisements and travel operation information, then both can be displayed simultaneously, but advertisement effectiveness decreases due to passenger focus on travel information
Solution Approach 1:
The system dynamically switches between displaying advertisement content and operation information based on real-time vehicle status and pre-set conditions. The control unit determines which content to display at different times, creating a dynamic presentation that adapts to the current situation rather than simultaneously displaying both statically
Solution Approach 2:
The display alternates between advertisement content and operation information in periodic cycles determined by vehicle status and timing conditions. This periodic switching ensures that advertisement content receives dedicated display time when passengers are more likely to pay attention, while still providing necessary operation information
3Device complexity
If advertisement playback is fixed regardless of travel interruptions, then advertisement scheduling is simple, but advertisement notification effectiveness is reduced when travel time changes
Solution Approach 1:
The system incorporates feedback from actual travel time data and interruption information to adjust advertisement playback timing. The control unit monitors vehicle status and uses this feedback to dynamically determine when and how long to play advertisements, ensuring optimal notification effectiveness while adapting to real-world variations in travel schedules
Data Source
AI summary
An advertisement providing device includes: an acquisition unit acquiring a travel time between bus stops; a time setting unit setting, based on the travel time, an advertisement playable time during which at least one of advertisements is played back; a playback number calculation unit calculating a number of playbacks of the advertisements based on the advertisement playable time and an advertisement duration time that is set for each advertisement; and a playback unit playing back at least one of the advertisements according to the number of playbacks of the advertisements. When an interruption during travel operation has occurred, the playback number calculation unit recalculates the number of playbacks of the advertisements based on a remaining time of the advertisement playable time and a time of occurrence of the interruption.