Business Listing Auditing With Normalized Multi-Source Profiles
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Solution Overview
Problem
Businesses face challenges in monitoring and managing their online reputations across multiple review and listing sites due to the proliferation of such sites, making it difficult to track and audit their online presence efficiently.
Innovation Solution
A reputation platform that automates the process of finding, identifying, and evaluating business profiles on various online sources, including review and listing sites, using autofinding techniques to collect and normalize data, and assign audit scores based on validity, allowing for efficient management and monitoring of online reputations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If businesses manually monitor and audit their online profiles across multiple review and listing sites, then they can verify accuracy of their business information, but the time required and manual effort increases significantly due to the proliferation of online sites
Solution Approach 1:
The system performs self-service by automatically finding, identifying, and auditing business profiles across multiple online sources without requiring manual intervention. The automated audit process independently verifies business information accuracy, eliminating the need for businesses to manually check each profile while maintaining measurement precision.
Solution Approach 2:
The patent replaces the mechanical manual auditing process with an automated electronic system. The system uses computer-based algorithms to search, identify, and audit business profiles across multiple websites, substituting human manual labor with automated mechanical processes that achieve the same accuracy without the time cost.
2Reliability
If businesses manually audit their online profiles, then they can identify and correct inaccurate information, but the complexity of managing multiple review and listing sites increases the difficulty of the process
Solution Approach 1:
The system provides universality by serving multiple functions within a single platform: it automatically finds business profiles, identifies accurate profiles, audits information validity, and generates reports. This multi-functional approach consolidates what would otherwise require multiple separate manual processes into one unified system, reducing overall complexity while maintaining reliability.
Solution Approach 2:
The patent introduces an intermediary automated auditing system that acts as a mediator between businesses and the complex landscape of multiple online review and listing sites. This intermediary layer simplifies the interaction by automatically navigating the complexity of multiple sites and presenting consolidated validity assessments, reducing the burden on businesses.
3Speed
If businesses use automated autofinding techniques to locate their profiles, then the speed of profile identification improves, but the need to evaluate and verify search results adds complexity to the process
Solution Approach 1:
The system implements feedback mechanisms where the automated audit process evaluates search results and provides feedback on profile validity. The system automatically determines whether profiles match business information, identifies inaccuracies, and generates reports, creating a closed-loop feedback system that maintains speed while managing complexity through automated decision-making.
Data Source
AI summary
Auditing of page profile data on sources is disclosed. Normalized reference location data associated with attributes of an entity location are obtained. Page data from the profile of the entity location on a source is collected. The collected page data is normalized. It is determined whether the page data on the profile of the entity location on the source is valid at least in part by comparing the normalized collected page data against the normalized reference listing data. An audit score is assigned to the profile of the entity location on the source based at least in part on the validity determination. Output is provided based at least in part on the audit.